Revenue Management Series season II talks about how to use social media channels to achieve rate recovery for hotels. This video focuses on how to effectively promote a hotel in Facebook. As some of you know Facebook is the most popular social media channel in the web with over 400 million active users around the world. Facebook provides an easy to use platform where you can share information like comments, pictures, videos links etc. with friends. The advantages of using Facebook as part of marketing strategy are many, specially when one single message can be distributed among millions and millions of people. And is also a practical way to have two-way conversations with customers to create ongoing relationships.
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