In today’s society, the internet may be one of the important factors that can affect how well your business is doing. There are many ways you and your business can take advantage of the many opportunities that the sudden raise of the internet and its subsequent effects and increase followers and website traffic.
From social media to SEO, here are some ways you can increase your online presence and set your business apart from the rest:
Have a functioning website
Your business’s website may be the first thing potential customers will stumble across when they look for a related product or service as a suggestion. As a result, making sure that your website is fully functioning, not glitchy and easy on the eyes may be one of the first things you need to address when building an online presence and implementing strategies to increase website traffic.
You can achieve this in many different ways. One of which may be to make sure your website is mobile and tablet optimized.
Google found that mobile users are more likely to click away from your website when their needs are not satisfactorily met in the first instance, which is particularly significant when data also shows that mobile users are more likely to buy products or use a service.
This data may be due to the fact that they can have all the information they need in one space. From reviews and testimonials from past customers to price comparisons and information of the service or product, mobile users are then able to make an informed decision and are more likely to buy using mobile phones as a result.
By ensuring that your website looks good, has a working contact page and is easily accessible on mobile and tablet, your business can easily increase website traffic and persuade existing customers to return once more.
When the customer and mobile experience are increased, then new customers may also be attracted.
Use social media to your advantage
There are a number of different types of social media platforms at your disposal and choosing the best one to keep in touch with existing and potential customers is essential.
It is easy to sign up for every social media platform you can think of, but it is another story and takes more effort to maintain these platforms to a high quality.
It may be best to research and gather data on where your target audience is and which platforms they use most if you head down the social media route. This way you can narrow down your platforms and focus your energy to produce quality and shareable content in these areas.
You can do this in many ways. For example, using images on Twitter with less text may increase likes and retweets. Using this method also means you give the user all the information they may need and use up the remaining characters to link back to your website.
If you, instead, use Instagram, ensure your photos are of high quality. Blurry photos with tacky fonts can look unprofessional and unappealing. Ensure that if there is text in your photos, it is easily readable. Using this method also means you can curate a set of images or graphics that can form part of your strategy to increase brand awareness.
By using specific colors to reflect your business or a specific style, you can instill this image of your business to existing customers, and whenever someone sees this, they may associate this particular image to your brand. It is why it is particularly important only to post quality content, as this can reflect positively on your business as a whole.
Persuade your customers to subscribe
Another way of increasing website traffic and your online following is by introducing a subscription service. It doesn’t have to make the customer pay at all, though you can definitely try that!
One way of doing this is by introducing weekly or monthly newsletters. These are sent out to those who have given their email addresses containing any information you’d like them to know such as offers, discounts and any updates on your business. If your website also has a blog or news section, you can also link back to the respective articles, increasing click-throughs and customers potentially browsing through your site.
You can collate email addresses from willing customers in different ways, and there are many exit popup software available to make this easier.
You can even introduce a membership scheme where customers can receive information a day or two in advance to the information being released to the general public. This can be another scheme that can build a loyal customer base and can even attract new customers.
Consider SEO and PPC
Search engine optimization or SEO is the things you can do to increase the likelihood of your website appearing at the top of Google results page when a customer searches a relevant keyword. There are many ways to do this such as using short and snappy titles, utilizing keywords and writing original content. It is particularly useful if your website has a news or blog section where you can post industry news, insights and any thought pieces.
As a result, customers may not only click through your website to buy something but can also have a read at some of the articles. Plus, this is also another shareable content that can work well with social media.
Pay per click or PPC, on the other hand, requires investing in paid advertising that is used to direct website traffic directly to your website. It usually appears as sponsored posts on top of search engines when a related keyword is searched.
Whichever you may use, make sure that it is best for your business and that the method reflects your objectives and the image you wish your business to portray. Whether this is through social media or simply by ensuring your website is functioning well and highly accessible, you can test some of these out and see which ones work best for you.