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How To Ensure Small Business Success In 2014

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Given the poor state of the job market, many people are looking to try their luck running a business. They are looking to set up their own small businesses and try to take it towards success. It is a gamble worth taking because if it pays off, their financial future will be secure to a large extent. Yet, that shouldn’t take away from the fact that setting up and running a business is risky, especially in today’s economic climate. This is why they should follow some small business tips to ensure success in 2014.

Target Market

First things first, you need to find out who your target market is. Given the proliferation of small businesses over the past couple of years, it does appear as though all kinds of consumers are well-served. Yet, there is always that tiny gap in the market which no one seems willing to fill. This is where you can get in and claim your share of the market. Establishing your target market thus is one of the key small business tips.


What is your brand identity? This is one question that you have to answer or your success hangs in the balance. The competition is growing in virtually every industry, regardless of its scope. Thus, you need to find a way to stand out in the crowd and that is only possible if you have something unique to offer to the market. A golden pointer here is that you should imitate what your rivals are doing. Just because they are successful doesn’t mean you should copy what they do.

Team Building

Your hiring approach should change and you should aim to build a team that will take your business to the next level. Gone are the days when businesses looked for specialists to fill positions. Nowadays, you have to find the people who are compatible with your team and can help you build your business. So, you don’t necessarily have to look for people with vast experience or superior qualifications. This is one of the lesser-known small business tips you should follow.

Problem Solving

Like your attitude towards hiring talent, your attitude towards selling your products has to be different as well. Rather than focusing on how good your product is or how it is better than every product your rivals can put up, you should show the people how it solves their problems. People today aren’t looking for products. Rather, they are looking for solutions. Showing you have a solution to offer is another of the important small business tips.


Don’t put all your eggs in one basket. Instead, you should look to broaden your horizon at every given opportunity. You don’t have to limit yourself to the industry you are currently operating in. Of course, it may be some time before you get to a level where you can sustain your business while taking risks, you need to have this in your mind from the outset to implement it in the future.

Mark is an experience Business consultant at Globalserve. providing advice to Offshore Tax haven jurisdictions like BVI, Cyprus, Malta and more.

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