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How to Craft a Social Media Strategy for Your MLM Biz

by Deborah Dawui | shared from DeborahDawui,com |

Using social media is a great way of reaching your target prospects and improving brand credibility of your Network Marketing Business. To begin social media marketing, you need a strategy.

Getting Started

To craft a working strategy, you need to identify where you stand on social media and what you wish to achieve. You probably already have a presence on Facebook or Twitter. If not, your first step should be identifying which of the social networks you should be in. Have a presence where your prospects are.


After creating your social media accounts, determine what you would like to achieve with your marketing. Are you looking to drive traffic to your website or generate leads? Do you want to improve brand awareness or would like to position yourself as an expert in your MLM program? Your goals should guide you on the type of content you should produce or share with your social media connections.


The type of content you share on social media is crucial to your branding. Strive to share different types of content to improve engagement. Examples of content you can share include articles, eBooks, photos and so on. All your content should be engaging, entertaining and relevant to your prospects. However, do not forget the human element when interacting with your social media followers. Strike conversations, reply to comments and participate in discussions with your connections.


Measure your social media efforts to determine the return on investment (ROI). Decide your measurable outcomes or Key Performance Indicators (KPIs) that will determine your success with social media. Will you measure new leads aka “fans, followers, blog subscribers”, engagement levels (i.e.: clicks, views, retweet, etc) or traffic to your site?

When done right, social media can help you generate qualified leads at a fraction of the price that other marketing methods like face-to-face meetings can and at a quicker rate.

What strategies are you using in your business? Share your tips…

To Your MASSIVE Success!

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Related Video:

Leverage Facebook for MLM Recruitment


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