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How Small Business Can Increase Their Popularity Using Social Media

by Joseph Augustine

Social media is an online network which connects people worldwide. So it can be considered as very valuable and cost effective tool for all small business. Social media can connect with the customers and reduces the cost of traditional advertisement and marketing price. It is considered as an easy source to stay connected and interact with customers. The social media advertising needs just a computer and an internet connection. Today social media are used for highly accessible publishing techniques. The best known social media’s are Twitter, Yelp, Facebook, MySpace, Pinterest, YouTube, LinkedIn, Blogs, etc… Methods to enhance small business using Social media: Social media sites enable the marketers to interact with customers easily. The social media has the ability to drive businesses worldwide. Here I am discussing some of the methods to increase the business using social media.


*Twitter: In the world of online communication everyone has twitter account and like celebrities a company can also promote its product by interacting in Twitter. A simple Twitter announcement regarding a mega offer can be reach the customers within few seconds. The business company should create a profile and draw the attention of customers for their business. By using Twitter a company can interact with customers and settle their needs instantly and provide company event updates. To provide more leverage for the business the company should be more flexible in learning and using advanced tools like TweetDeck, HootSuite.

*Facebook: Same as Twitter Facebook also has the ability to promote your business. Face book has certain additional advantages which lacks in Twitter, they are creation of business page with loads of photos, videos, text, etc about business. The product description, company location with map, seasonal offers, etc can be provided in their Face book page. This information’s can easily reach customers and will get immediate response. Most of the company has their own customized Face book applications for customers use. The main scope of Face book is to attract new followers and potential customers. The business person should create a Face book event page for business. The biggest advantage of Facebook is building community and enables engagement with their social network.

*LinkedIn: Using LinkedIn one can connect with the professionals hence it is a business-oriented social network. By the help of LinkedIn a company can get more recommendation from customers, clients, etc by which the business can be enhanced. Using LinkedIn a company can analyze the profile of a employee before recruiting.

*Create company blog: Manage to create a blog under companies name which helps to gain more popularity. Always write about business which is relevant to your field without creating any boring to audience.

By creating own blog you can stay connected with customers even though creation of blog consumes time. Always offer your readers valuable information and make them to visit frequently.

*Activate Google alerts: Always create an alert in Google search while searching a new topic of your interest to get info. This would be an advantage by tracking the competitors name, your company name and any other info which are considered important for your business. Even Facebook and twitter can also be used to know what others saying about your business and the search can be consolidated by using single tracking applications like Alterian or Radian6.

*High Traffic for your website: Social media’s are responsible for high traffic for your site. Always create your site page with provided links of social media sites.

*Create a custom Wiki: Crowd sourcing is a phenomenon to create a custom wiki by which your company information’s can be circulated by existing customers. Create wiki relevant to customer’s queries and provide solutions for it. By having minimal alteration a wiki can built trust in your business and helps to invade more customers.

*Yelp: Yelp is also considered as an effective social media tool for business. It allows the business person to post his information’s regarding his business, products and his services. The customers can review the posting and give comment.

*YouTube: YouTube provide excellent opportunities for small business people. Using the YouTube business can reach broader audiences. Always create attractive video clips, upload it in YouTube and provide the link in other social medias like Facebook, Twitter, etc…

Joseph is a Software developer and freelancer writes in blogs and develops free website services. He and his wife are working on different websites and free java tools. Some of the websites are given below. www.prcompanion.com


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