via Lithium.com |
Most marketers claim measurement is paramount, top of mind, a key priority—yet they end up giving themselves a C+ at best in their ability to pull it off.
42% of marketers say they are very concerned about demonstrating the value of social media to executive management—35.2% say improving social media measurement is a top priority. But just 3.9% of marketers say their ability to measure the overall impact of social media is excellent.
Download this free whitepaper and learn how to face your social fears, benchmark your social media marketing practice and drive real business outcomes with your social customers.
Bonus Video: What is Social Media ROI?