Todays connected consumer has a number of fundamental expectations about what they should be able to do online. Regardless of the type of website (media,entertainment, retail, consumer brand, etc.), people increasingly expect an element of social interactivity. This shift in behavior creates new acquisition and engagement opportunities, and thankfully the tools that enable marketers to step up to this challenge are continually improving.
This paper explores best practices for incorporating social technologies into your site, including key considerations for how, when, why and where to integrate social components to maximize the experience as well as your return, along with some real-world examples.
Well cover these opportunities to integrate social:
- Social Login
- Social Sharing
- Leveraging the Social Graph
- Loyalty and Rewards
- Mobile and Tablet Consideration
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Online Engagement: What Causes Variation in Contributing to Participatory Websites?