Who are you after? Women? Ages 25 – 54? Are you into Moms? Are women typically the ones making the decision to buy your products and services? If so, then you just might need Pinterest for your company.
What is Pinterest, you ask? If you’re a man, chances are good you have never set your eyes on the virtual pinboard featuring images of puppies, cupcakes, sunsets, Manolo Blaniks and Fiats. But women have found it oooh so addictive that they are drooling over it. That is why I refer to it as VCP – Visual Consumer Porn. Pinterest shows you all the perfect things you want to buy, captured in the very best light, separated into categories for easy sharing.
Who exactly is using Pinterest currently? Women constitute 80% of Pinterest’s userbase and 75% of them are between the ages of 25 and 54. The average annual household income is $50,000 to $70,000. Sound like your target audience? I thought so.
So, you are itching to court these women and to bring them home to your website, right? Is Pinterest really the way to do it? Well, if your company manages to get pins that are visually appealing, your dreamy target audience will flock to your brand and love it till death do you part. It may seem that the only things pinners care about are fashion, puppies, and do-it-yourself tips, but if GeneralElectric can find success, chances are there is a niche for your company here too.
And along comes the next question. What is the ROI on Pinterest? If you’re doing it well, it is pretty darn high. In fact, Pinterest has actually surpassed Twitter for online referral traffic for some industries — more than Google Plus, LinkedIn and YouTube combined (data from Shareoholic). This means Pinterest can get people onto your website, and if your website does its job, get you more customers.
So break out the Courvoisier and head on over to Pinterest. Don’t be shy! It might be just the time for your company to start picking up chicks.
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Eve Mayer Orsburn is the CEO of Social Media Delivered, one of the most respected social media companies serving clients worldwide with consulting, training and outsourced social media. Eve was featured on Forbes as one of the Top 10 Women Social MediaInfluencers in 2011 and again in 2012 as one of the Top 50 Social Media Power Influencers. Eve is author of The Social Media Business Equation, and speaks professionally worldwide on this proven system for how organizations should engage on social networks to generate a positive Return on Investment. Eve has spoken at Microsoft, Purdue, and Manchester Metropolitan University, and is seen as one of the most sought after authorities on social media with expertise in many areas including business-to-business, business to consumer and non-profit. Connect with Eve on Twitter or on LinkedIn.