Crowdfunding PR – A simple and effective guide to crowdfunding PR for start-ups using crowdfunding with Kickstarter, IndieGoGo, Rockethub and more for their business ideas.
Crowdfunding – Where Should You Start
Crowdfunding works on two basic models.
1) As a traditional share-trading business. In this model the investors are buying a share of the business just as if they were buying shares. These stakes may bring with them a future financial risk, or they may not.
2) The donation type. In this this model the investor pays for the end product, typically with a graduated scheme that allows the investor rewards or freebies.
Kickstarter : Kickstarter is one of the most established crowdfunding sites. Categories for funding are wide ranging from art, comics, film, video, games and more.
IndieGoGo : Indie GoGo operates as a business funding platform but also features charitable appeals from groups and individuals.
RocketHub : RocketHub‘s front page notes its links between educators and communities and features many arts and sciences crowfunding projects.
Appbackr : As the name suggests, Appbackr is focused on crowdfunding for app developers.
1) Hire a professional crowdfunding PR firm. If your funds allow for it, hiring a professional marketing agency may be the way to go.
2) Promote the project across your social media. Make sure your outlets are performing in an organised and professional manner. Employ Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, MeetUp and your blog to provide your crowdfunding PR.
3) Develop strategic business partners. Actively seek out companies and groups who could use or further develop your product and get them to endorse, promote or invest in you. The first round of investing in the Oculus Rift VR project was backed by Icelandic games company CCP who saw potential in the headset for use in their Eve Online game.
4) Send press releases to traditional media. Smart and different sounding ideas are often used as news items on both local and national media outlets. Local media exists to serve the local community, so talk to local journalists. Make your PR a good local news story – local job creation, local investment – the sort of story local papers love to print.
5) Connect with influential bloggers in your field. Bloggers need good stories, you have a story to promote. Seek out the most-read bloggers and get talking to them.
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Video: Crowdfunding for Start-Ups and Small Business