View the video replay from a recent MarketingSherpa webinar, “Content Marketing: How Marketing Experiments increased blog traffic by 232%.”
According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing was indicated as one of the most difficult, yet most effective, forms of marketing.
In this MarketingSherpa webinar, Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Visual Storyteller, both of MECLABS, explained how MarketingExperiments, sister company to MarketingSherpa, saw a 232% increase in blog traffic.
In addition, learn from many B2C and B2B content marketing case studies to aid your own marketing efforts.
“You must deliver value. Sometimes we have this notion that, ‘Well look, I’m providing content, a free e-book,’ or like this webinar, for example, and you’re saying, ‘I don’t have to sell anyone on, it’s free. They’ll just want it,’” Burstein explained. “Well, as we all know, nothing in life is free, there is no free lunch. While people may not be paying with their money — there will be no monetary spend — they are paying with their time.”
Key takeaways from this webinar also include:
- How an increase in blog hits affects sales inquiries
- Frequencies and lengths of blog posts and the impact on readership
- Content marketing tactics when launching a new blog or website
- When to write with a personality or twist, and when to write professionally
- And much more.