Everyone knows that the lack of cash flow in the early stages of running a startup leads to an inevitable collapse. The same goes for poor employee management and poor hiring policy. Nevertheless, what a lot of people tend to forget is that these logistical problems aren’t the only ones that can ruin your startup. With that in mind and without further ado, here are several commonly overseen startup launching tips you need to keep an eye out for.
At the moment, www and non-www website URLs are both considered standard, which creates a problem with your audience never knowing which one to go for when looking for you. This is made even more complex by the fact that some of the best startups use a 301 redirect in order to get their audience right where they want them. On the other hand, it’s pivotal that you set the preferred version of the website, in order to avoid problems related to duplicate content. Overall, when launching a website, this should be one of the first things you need to include on your to-do list.
Prepare for various devices
Another thing you also need to consider is also closely related to the design of your website. You see, your website will be accessed from all sorts of devices and you need a platform capable of adjusting, regardless of the situation. Therefore, you have a choice to make – either go with the mobile-first design, choose an adaptive design or make a responsive layout. The latter is probably the most cost-effective and best for your plans in the long run. After all, you have no way of knowing if, in just five years’ time, the device larger than a smartphone and smaller than a tablet might become all the rage.
Getting a phone line
While it’s true that, in 2018, most people contact you via email, IM services or even social media direct messaging systems, you still need a phone line. A part of your audience might consist of baby boomers who still prefer this type of communication, while even this doesn’t have to be your main reason for getting a phone line. After all, merely having one more contact channel to display gives you a chance to appear more professional and reliable. For it to become a reputation boost, on the other hand, you might want to look for agencies capable of providing you with 1300 numbers.
Doing your SEO
The next thing you need to understand is that reaching out to your audience isn’t the only way to connect with them. You also need to give them a way to find you on their own if they are in need of your services. As a new business, your online presence won’t be that formidable, which means that the splash of every single post you make in the digital world won’t be that great. The quickest way to improve this is through SEO.