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5 Reasons Why Social Sites Haven’t Done a Great Job at Social Commerce

5 Reasons Why Social Sites Haven’t Done a Great Job at Social Commerce

by Tom Leung, CEO of Yabbly | shared from VentureBeat | Tom Leung is a former Google executive and the current CEO of Yabbly There are over 2,000 startups on AngelList that are categorized as “social commerce.”  That’s equivalent to every Stanford MBA over the last 5 years starting a brand new social commerce company. It’s an alluring cocktail, isn’t it? Combining social and shopping, and a little bit of mobile, feels ...

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The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials

The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials

by Matt Britton  | As CEO of a creative and tech agency, I’ve spent considerable time in the boardrooms of major corporate marketers, and I’ve gotten an understanding of their business challenges and needs. But I’ve also gotten an inside look at the major disconnect between their knowledge of the marketplace and the groundswell of disruption and change being driven by youth culture. Many of today’s business leaders do not understand that ...

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Live Webinar with Guy Kawasaki: The Art of Social Media in Asia Pacific

Live Webinar with Guy Kawasaki: The Art of Social Media in Asia Pacific

Learn how this social media power pro built his following, then start building for your company immediately! Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, will explain The Art of Social Media. In this live webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing ...

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Simplify Your Life: Use these Social Media Tools

Simplify Your Life: Use these Social Media Tools

  Are you looking for ways to make your social media marketing easier? Does updating your Social Media pages consume your business time? Do you want to learn how to manage it without getting insane? Managing social media is maybe one of the most challenging and confusing too. You have to sound genuine, post original contents, keep updated, and interact. How will you do all these? According to Forbes, having ...

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Boost Your Sales with These 4 Hottest Facebook Features

Boost Your Sales with These 4 Hottest Facebook Features

Do you want to learn how to take advantage of the latest Facebook trends? Businesses today have realized the importance of having an online presence. Why not? People use internet almost always to search for anything. May it be the best foods to taste, new resorts to enjoy, and fun places to visit. Talking about social media, Facebook is one of the most popular ways to promote your business. With ...

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Asia overtakes Europe in mobile ad impressions

Asia overtakes Europe in mobile ad impressions

Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. Throughout 2014, the region’s impression market share continued to grow and it finished the fourth quarter at 26.1% — nearly triple the 10% it had three ...

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Facebook now commands 7.5% of global digital spending

Facebook now commands 7.5% of global digital spending

by Jennifer Chan Facebook has reported a 53% year-on-year increase in quarterly revenue, 69% of which came from mobile advertising. The social media giant has continued to pursue its digital ad strategy on top of a daily active user base of 890 million in Q4 of 2014. During the period, revenue from advertising was US$3.6 billion, a 58% increase from the same quarter last year. This, according to eMarketer, accounted ...

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Social spending continues rapid rise in 2015: Nielsen

Social spending continues rapid rise in 2015: Nielsen

by Matt Eaton | Despite a predicted 6% increase in adspend in 2015, Hong Kong advertisers remain cautious about the year ahead, particularly when it comes to digital media platforms, which are yet to provide clear return-on-investment data. The latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen, show that despite the digital trend, TV and newspapers will remain dominant over the next 12 ...

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Polytechnic University to Hold 13th AdCongress

Polytechnic University to Hold 13th AdCongress

by Issa Rodriguez | WANNA GO VIRAL? Then, this seminar is for you! The Polytechnic University of the Philippines will hold its 13th AdCongress entitled AdBurst: Ideas Explosion on January 6,7 and 8, 2015. And, we are all inviting you to attend #theSocialClimber: A Seminar on Creating a Successful  Social Media Campaign  on January 6, 2015, Tuesday @ Polytechnic University of the Philippines, Bulwagang Balagtas, Sta. Mesa Manila from 9:00 am to ...

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Use of Social Media and Mobile Apps for Customer Service Doubled Since 2011

SINGAPORE, (DWDD) — The use of social media and mobile apps for customer service has doubled since 2011, but according to Nice Systems’ (NASDAQ: Nice) Global Customer Experience Survey, 88 percent of customers still elect to pick up the phone and call. In South-East Asia, the phone is even more important than it is in the rest of the world. Populatio1ns here have more than 100 percent mobile phone penetration — ...

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5 Ways To Turn Up the Volume With Twitter

5 Ways To Turn Up the Volume With Twitter

by Shawn Hessigner | Twitter can be a great way to amplify your message…if you can get your tweets to be heard above the din. With about 200 million monthly users and counting, Twitter can seem a bit overwhelming at times. As Lisa Barone explains, getting attention for your tweetscan be challenging: For a brand with a voice and something to say, Twitter acts as a powerful communication medium allowing you ...

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Ello isn’t the Facebook alternative you were promised

Ello isn’t the Facebook alternative you were promised

by Robert W. Gehl  | via The Week | he remedy for Facebook and Twitter’s relentless surveillance is pretty clear: Go elsewhere. But while many sites have tried to become viable contenders for the social media crown, the mostalternative of the alternatives have faced one insurmountable challenge: Attracting enough people. If no one’s there to hear you tweet, do you make a sound? So it should be good news for anti-surveillance ...

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