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How Marketing Budgets are Changing for Successful Companies

How Marketing Budgets are Changing for Successful Companies

by Daniel Burstein, Marketing Sherpa Director of Editorial Content| “You have to spend money to make money,” so goes the old dictum.  But is there a correlation between changes in a marketing budget, either up or down, and success? In this MarketingSherpa Research Chart of the Week, take a look at data from 1,745 marketers to help you make the budget case with your business leaders. Sometimes, it takes a complex ...

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The Story of The Worst Salesman in the World

The Story of The Worst Salesman in the World

by Gower D. Talley MBA | I had an interesting experience several months ago. I had the opportunity to meet the “worst sales man in the world!” He was right here in my office – trying to sell me something. Now, he was not the most rude salesman, he didn’t smell bad – he didn’t use foul language. He did, however, make the worst – most unforgivable mistake in all of ...

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11 Shocking Facts About The World’s Biggest Brands

11 Shocking Facts About The World’s Biggest Brands

via BuzzFeed | Wait, Google used to be called WHAT? And this global brand can be recognized by 94% of the world’s population? Wow!  Now, let’s get to the video. This might really be an interesting one for marketing freaks. Let’s get it on…

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Study: 90% of Marketers Lack Proper Training

Study: 90% of Marketers Lack Proper Training

by Sally Hooton | 90% of marketers are not trained in marketing performance and marketing ROI, Fournaise study finds. Ninety per cent of marketers are not trained in Marketing Performance & Marketing ROI and 80 per cent struggle with being able to properly demonstrate to their top management the business effectiveness of their marketing spending, campaigns and activities. These are two of the findings identified by The Fournaise Marketing Group ...

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Email is Still Big for Digital Marketers

Email is Still Big for Digital Marketers

by Charlie McKelvey | Despite all the tools available to digital marketers, nearly two-thirds still consider email as the most useful form of digital advertising, with most unconvinced about the ROI credentials of social media activity. This is one of the key findings of a new study carried out by tag management and data company TagMan, which quizzed 200 UK senior digital marketing and ecommerce professionals across an array of travel, ...

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5 Quick Tips To Increase Sales

5 Quick Tips To Increase Sales

by Angie Mansfield | Increasing sales numbers is a concern for any small business. If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try. # 1. Customer rewards A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn’t have to ...

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The 3 Most Aggressive Sales Closing Strategies

The 3 Most Aggressive Sales Closing Strategies

by Matt Cook | Although aggressive closing strategies have developed a poor reputation, there are occasions when aggressive closing strategies are the best option that sales people can use. The key for successful sales people is knowing how and when the most aggressive closing strategies are appropriate; aggressive techniques for closing a sale tend to take options away from prospects, which can be a risky strategy. The three most aggressive ...

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10 Reasons Why PR Thinks They Own Social Media

10 Reasons Why PR Thinks They Own Social Media

by David Murdico  | Social media has become a digital land run, with public relations, marketing, advertising, creative, digital and dedicated social media agencies, each trying to ankle the other out for the attention and budgets of brands and startups. Each has a dog in the fight, but who really owns the social media space? Earned awareness, spin, media outreach and crisis management have traditionally been the domain of public relations, ...

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A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter

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Mobile Advertising: Why It’s Called the Small Screen Giant

Mobile Advertising: Why It’s Called the Small Screen Giant

shared from The Qadabra Blog | Digital banner ads spending is on the rise in a big way; and it’s not slowing down anytime soon! According to the IAB Internet Advertising Revenue Report, internet ad revenues grew an impressive 18% year over year in the first half of 2013, overtaking the total media market, which grew only 3% in the same time. USA remains the biggest market, followed by Japan, China, Germany ...

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How to Confuse Your Customer and Lose a Sale

How to Confuse Your Customer and Lose a Sale

by Michael Wheeler | shared from Linkedin My friend Paul Ehrmann has had a fascinating and fulfilling life as an actor/screenwriter. He’s not famous, but he’s worked with some of the biggest names in Hollywood. Roles come in fits and starts, of course. When things were slow, he paid his rent by taking other jobs, including at one time, being a car salesman. Paul being Paul, the cars that he sold ...

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6 Social Media Marketing Myths To Avoid

6 Social Media Marketing Myths To Avoid

by Monique Torres | shared from Business2Community Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. By recognizing the following six myths, you’ll be better able to improve your social ...

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