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How to Deploy Salesforce to Generate More Sales Leads

How to Deploy Salesforce to Generate More Sales Leads

Negosentro.com | There are very few things that are more important than generating leads for sales for a business. Traditionally, it has proved to be very costly and represents a major financial investment by the organization. The advent of the Internet has made it possible for many businesses to lower the cost of lead generation due to many factors; prime among them are the reduction of time and cost of ...

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6 Simple Ways to Boost Your Sales Online

6 Simple Ways to Boost Your Sales Online

Online selling is now one of the most common methods to reach a wider range of audience to sell products. But not all online sellers increase their sales in a snap. Here are some ways to help you boost your online sales: Put quality first. No matter how good your sales talk is, and how enticing your online advertisements are, nothing beats a quality product. Although it is true that ...

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5 Sales Skills Every Marketer Should Master

5 Sales Skills Every Marketer Should Master

Every sales marketer faces great challenges: meeting the quotas, satisfying the customers, and making the sales team work. Here are some sales skills that every sales person must sharpen to stay on the game: Business acumen This is a crucial skill every sales marketer should have. Whenever they face a customer, they should be able to make a quick but sound decision. And also, every decision made should be customer- ...

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Build Your Brand Name with Integrity

Build Your Brand Name with Integrity

Today’s marketing landscape has changed a lot from how it was decades ago. Professionals are now provided with technology that makes work easier for them and open new opportunities that were once not there. Still, this does not necessarily make things easier for today’s professionals. In fact, they still need to go the extra mile if they wish to succeed in their chosen field. This is according to past Agora ...

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Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

MANILA – Every generation has their own way of thinking and doing things in given situations. A 21-year old yuppie will likely use a mobile application to find his way in a city, while a 65-year old man will likely just ask for the directions. Understanding differing behaviors, mindsets, motivations, and needs across different consumer groups is what marketers need to do if they want to effectively build their brands. ...

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Contagious: Why Things Catch On

Contagious: Why Things Catch On

MANILA – Why do some products, ideas, and behaviors are talked about and become popular? Why are some stories and rumors more interesting and exciting to share? And what makes online content go viral? If your answer is advertising, think again. More and more, people listen to their peers. But then again, why do peers talk about certain things more than others? These are the fascinating questions that Wharton marketing ...

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7 Incredibly Powerful Websites Every Filipino Entrepreneur Should Visit

7 Incredibly Powerful Websites Every Filipino Entrepreneur Should Visit

Every entrepreneur nowadays recognizes the power of social media in marketing strategies to help improve businesses. Here’s a list of some powerful websites to be visited: Entrepreneur.com.ph Entrepreneur Philippines is the extensive resource for both aspiring and existing entrepreneurs in starting and expanding their businesses. It discusses business advice and know-how to help each entrepreneur succeed in business. It aims to help individuals become their own boss and turn that ...

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4 Marketing Tips you can learn From Justine Bieber

4 Marketing Tips you can learn From Justine Bieber

Whether you are his hater, his die-hard fan, or you just don’t have time to watch him; Justine Bieber’s marketing strategies is something you should pay attention with. Here are the marketing tips that you can learn from Justine Bieber: Tip # 1: Build your online presence seriously Justine started by posting videos in YouTube. Now he expanded by creating a Twitter Page. His account has over 35 million followers. ...

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Content Marketing: Measuring results, tracking ROI and generating leads

Content Marketing: Measuring results, tracking ROI and generating leads

by David Kirkpatrick, via MarketingSherpa | One of my recent MarketingSherpa Blog posts, “Content Marketing 101: Tips on content strategy” covered some basics of content marketing. For today’s post, I want to dig into the MarketingSherpa Newsletter archive to highlight what can be a challenging aspect of content marketing — quantifying and proving its worth. The first article to highlight is a how-to, titled “Measuring Content Marketing: How to measure results, ...

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Asia overtakes Europe in mobile ad impressions

Asia overtakes Europe in mobile ad impressions

Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. Throughout 2014, the region’s impression market share continued to grow and it finished the fourth quarter at 26.1% — nearly triple the 10% it had three ...

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Facebook now commands 7.5% of global digital spending

Facebook now commands 7.5% of global digital spending

by Jennifer Chan Facebook has reported a 53% year-on-year increase in quarterly revenue, 69% of which came from mobile advertising. The social media giant has continued to pursue its digital ad strategy on top of a daily active user base of 890 million in Q4 of 2014. During the period, revenue from advertising was US$3.6 billion, a 58% increase from the same quarter last year. This, according to eMarketer, accounted ...

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Social spending continues rapid rise in 2015: Nielsen

Social spending continues rapid rise in 2015: Nielsen

by Matt Eaton | Despite a predicted 6% increase in adspend in 2015, Hong Kong advertisers remain cautious about the year ahead, particularly when it comes to digital media platforms, which are yet to provide clear return-on-investment data. The latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen, show that despite the digital trend, TV and newspapers will remain dominant over the next 12 ...

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