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35M phones sold by Chinese maker Xiaomi so far this year

35M phones sold by Chinese maker Xiaomi so far this year

by Aloysius Low | Chinese smartphone maker Xiaomi announced Wednesday it has sold 34.7 million smartphones in the first half of 2015, a 33 percent increase over last year. Despite a slowdown in the China market, the company’s sales figures were likely bolstered by the company’s entry into newer markets such as India and Indonesia, though Xiaomi declined to provide a breakdown of its sales figures. Xiaomi CEO Lei Jun said last ...

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Infographic: The Rise of Mobile Video on Social Networks

Infographic: The Rise of Mobile Video on Social Networks

by Stephanie Mlot | Mobile video is more than an easy way to remember special moments with family or hilarious pranks pulled on friends. It is also the next social trend, according to Uberflip. Mobile video is more than an easy way to remember special moments with family or hilarious pranks pulled on friends. It is also the next social trend, according to Uberflip. “With the increasing adoption of mobile devices ...

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The Rise of Mobile Apps and Why Its Been a Profitable Industry [Infographic]

The Rise of Mobile Apps and Why Its Been a Profitable Industry [Infographic]

In a short period of time, the word ‘app’ has entered the general lexicon and we often hear the phrase “there’s an app for that” because generally there is. The major growth in the use of phone applications has been in the last half decade as more and more people acquire smartphones and tablets. We have seen a growth in college and university courses that teach how to build apps ...

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5 New and Cool Ways to Use Push to Make Mobile More Effective

5 New and Cool Ways to Use Push to Make Mobile More Effective

by Mallory Lee  |  Push messaging isn’t just about getting your message out. It’s about interacting with your mobile users in a personal way—on their most personal device—by not only reaching them quickly but also creating a meaningful interaction with your brand. Ideally, your mobile app will do more with a push message than simply display an “FYI” or reminder. Sending targeted, relevant messages is no longer a best practice; it’s a ...

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How People Find and Use Mobile Apps

How People Find and Use Mobile Apps

by Ayaz Nanji  | Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos. The report was based on data from an online survey conducted in September 2014 of 8,470 people age 18-64. Respondents were ask about how they find, buy, and use smartphone applications. Some 52% of respondents say they usually become aware of mobile apps from friends and family. Other common discovery methods are app ...

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4 Tips to Optimize Your Emails for Mobile

4 Tips to Optimize Your Emails for Mobile

via Exact Target | STRATEGY OVERVIEW Regardless of whether you decide to implement SMS into your cross-channel marketing mix, mobile adoption affects other elements of your campaigns—especially email. And, there’s a lot to consider when building mobile-friendly email campaigns: Knowing your audience. Sure, more and more people are using mobile. But are your subscribers? Optimizing content and design for context. It’s best to think about the environment your email is ...

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The Future of Mobile Communications in the Age of Disruption

The Future of Mobile Communications in the Age of Disruption

by Barry Tuck, Paton Tupper Digital | We live in the Age of Disruption. The impact of digital innovations on every industry, from banking to travel to marketing, has been profound and earth-shattering. Giants are being humbled over night if they fail to keep up (just ask the former board of Kodak) and new developments and innovations are turning startups into over night billionaires. In some instances, innovation is happening so quickly, ...

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Manage Your Small Business With These13 Best Mobile Apps

Manage Your Small Business With These13 Best Mobile Apps

via 60secondmarketer.com | One of the challenges of running a small business is that you have to wear a lot of different hats. In addition to being CEO, you also have to be CMO, CFO and CTO. And those are just the glamor jobs, because in addition to your C-Level work, you’re also the receptionist, human resources director and customer relationship manager. It’s enough to drive you crazy. Fortunately, there’s a ...

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5 Unbeatable Reasons Why a Mobile App Can Skyrocket Your Business

5 Unbeatable Reasons Why a Mobile App Can Skyrocket Your Business

If you want to cast that spell in your business that will skyrocket it to an enviable level of success, then you must usher in mobile applications. It will not only give a thrust to the ordinary pace of your business functions but will also make it compelling for the customers. Do you have any idea about the spectrum of consumer expectation regarding the approach to information? Well, the profusion ...

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Retailers, Power Up Your Digital Marketing with Apps

Retailers, Power Up Your Digital Marketing with Apps

Kestrel Lemen (pictured) discusses marketing apps and their role in helping retailers and other commerce-focused marketers to reach customers with personal, data-driven messages. Thanks to the proliferation of smartphones, tablets and other portable devices, most of us are familiar with the concept of apps – small point solutions that work within an existing platform. App usage has grown enormously over the past few years. When most of us think ‘apps’ ...

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Research: Mobile Wallets in 1 in 5 handsets by 2018

Research: Mobile Wallets in 1 in 5 handsets by 2018

by Sally Hooton | Third of wallets to feature contactless payment A new report from Juniper Research has found that 1 in 5 mobile handsets will have mobile wallet functionality by 2018, against less than 1 in 10 at the end of last year. The report – Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019 – found that growth would be driven by two distinct wallet models. In emerging/developing markets, SVAs (Stored ...

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Big Brands are to Blame for Nuisance Calls and Texts

Big Brands are to Blame for Nuisance Calls and Texts

Simon Entwisle reports from the UK Information Commissioner’s Office. A year ago, I wrote about the top five myths of unwanted marketing calls and texts. If I was writing that list again today, I think there’d be a worthy contender to be the ‘sixth myth’: that a small minority of rogue companies are behind the calls and texts. It is certainly true that organisations with little regard for the law do exist, ...

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