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Why Teamwork is Essential in Business — And How To Do It Right!

Why Teamwork is Essential in Business — And How To Do It Right!

by Anton Padua, Negosentro.com | My marriage to Edna, while far from perfect, is I think something that was made in heaven. Who would have thought that a young boy from a small town of Romblon, would soon graduate as a Management and Industrial Engineer, land a job in one of the biggest food companies in the country, be assigned in Pampanga and meet a  shy, simple  and pretty young ...

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Digital Marketing: What is a 21st Century Brand?

Digital Marketing: What is a 21st Century Brand?

by Daniel Beulah  | What is a brand? Specifically, what is a brand in the 21st century, when we have the ability to converse directly with our customers? Is it a product, a culture, a destination, service or ingredient? Or is it something more metaphysical? Steven Jones said in his book, Brand Like a Rockstar, that, Brands are so much bigger than business, logos, names and locations. Brands go deeper, beneath the visible surface ...

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How To Boost Your Revenue Growth by Using Predictive Analytics

How To Boost Your Revenue Growth by Using Predictive Analytics

by Louis Gudema | I recently studied 351 mid-market companies and found that, excluding those in software, very few use marketing technology. That’s unfortunate because various forms of marketing technology can provide a significant competitive advantage, especially for early adopters. In a post for the Harvard Business Review, I described seven technologies especially good for companies to start with. These technologies can provide measurable improvements to lead generation and a rapid ROI. In marketing ...

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The Importance of Good Stand Design

The Importance of Good Stand Design

by Reuben James Moriones | If your business is going to set up their own stand or stall in an exhibition or trade show, you need to make preparations beforehand. Simply putting up a table and stall is not enough to convince customers. Setting up a stall at an exhibition or trade show is a vital marketing opportunity, and if the design is good enough, you could attract a lot ...

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7 Proven Tactics to Launch Your Own Referral Marketing Campaign

7 Proven Tactics to Launch Your Own Referral Marketing Campaign

by Richard Lazazzera | Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that ...

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The Incredible Way to Ask Friends and Family for Seed Capital

The Incredible Way to Ask Friends and Family for Seed Capital

by Jamie Pennington | There is no amount of lipstick that you can put on the problem: You need capital. And if you are like most entrepreneurs, you need capital quickly. It’s the people who have known you the longest who will likely be the first to bet on your success. Nonetheless, it is still tough to put hat in hand and go out and ask friends and family for funding. ...

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5 startups that are reimagining the world

5 startups that are reimagining the world

Bricks that grow from microorganisms, household garbage turned into art, three-wheeled bike-cars — these startups are redefining urban living. Walk [Your City], as the name suggests, wants people to showcase just how walkable their city is. It’s the brainchild of Matt Tomasulo, an urban designer and activist. “A big obstacle to walking is this perceived barrier of a destination being ‘too far,’ when in fact it is a walkable distance,” ...

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Israeli startup’s unique cybercrime solution

Israeli startup’s unique cybercrime solution

What’s it going to take to outsmart cybercriminals? According to Nadav Zafrir, a former commander at Israeli Defense Force’s esteemed intelligence unit 8200: “We need a new formula.” After all, 2014 was bookended with major security breeches: from Target to Sony. So, it’s clear that the current defense against cyberattacks isn’t enough. “There’s no way we’re going to tackle this huge problem based on traditional systematic approaches,” said the 45-year old Zafrir. Enter ...

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Year of the Goat: The best and worst moments in Chinese New Year branding

Year of the Goat: The best and worst moments in Chinese New Year branding

by Katie Ewer | Is there any seasonal event more replete with marketing opportunity than Chinese New Year? Not only is it bursting to the seams with meaningful symbols, colours, motifs, numerology, phraseology and food, it also provides us with a new ‘creative theme’ each year through a new zodiac animal. Unlike Christmas, whose tired and comparatively limited iconography must be rolled out every year to be rehashed, Chinese New ...

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6 Easy Ways Entreps Can Stay Sharp and Avoid Burnout

6 Easy Ways Entreps Can Stay Sharp and Avoid Burnout

by Heike Young | This story originally appeared on Salesforce Once upon a time, there was an entrepreneur named Samantha. 2014 was a tough year for her small business, but she learned a lot. She’s vowing to make 2015 the year when things really take off. So on January 1, she kick starts a whole new approach to life and work: Waking up at 5 a.m. to run a 10K before ...

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11 Things To Know Why to Keep Your Mouth Shut At Work

11 Things To Know Why to Keep Your Mouth Shut At Work

by Emie Martin, via Business Insider | What you say matters. Whether you’re voicing an idea during a meeting or making an offhand comment at lunch, everything you say adds to your overall character. In the new book “Executive Presence: The Missing Link Between Merit and Success,” Sylvia Ann Hewlett says three things signal whether a professional is leadership material: how they act, how they look, and how they speak. Speaking ...

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Maslow’s Hierarchy of Needs and It’s Real Link to Motivation

Maslow’s Hierarchy of Needs and It’s Real Link to Motivation

At some point in their careers, most leaders have either consciously — or, more likely, unwittingly — based (or justified) their approach to motivation on Maslow’s Hierarchy of Needs. Maslow’s idea that people are motivated by satisfying lower-level needs such as food, water, shelter, and security, before they can move on to being motivated by higher-level needs such as self-actualization, is the most well-known motivation theory in the world. There ...

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