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The Importance of Good Stand Design

The Importance of Good Stand Design

by Reuben James Moriones | If your business is going to set up their own stand or stall in an exhibition or trade show, you need to make preparations beforehand. Simply putting up a table and stall is not enough to convince customers. Setting up a stall at an exhibition or trade show is a vital marketing opportunity, and if the design is good enough, you could attract a lot ...

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7 Proven Tactics to Launch Your Own Referral Marketing Campaign

7 Proven Tactics to Launch Your Own Referral Marketing Campaign

by Richard Lazazzera | Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that ...

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The Incredible Way to Ask Friends and Family for Seed Capital

The Incredible Way to Ask Friends and Family for Seed Capital

by Jamie Pennington | There is no amount of lipstick that you can put on the problem: You need capital. And if you are like most entrepreneurs, you need capital quickly. It’s the people who have known you the longest who will likely be the first to bet on your success. Nonetheless, it is still tough to put hat in hand and go out and ask friends and family for funding. ...

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5 startups that are reimagining the world

5 startups that are reimagining the world

Bricks that grow from microorganisms, household garbage turned into art, three-wheeled bike-cars — these startups are redefining urban living. Walk [Your City], as the name suggests, wants people to showcase just how walkable their city is. It’s the brainchild of Matt Tomasulo, an urban designer and activist. “A big obstacle to walking is this perceived barrier of a destination being ‘too far,’ when in fact it is a walkable distance,” ...

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Israeli startup’s unique cybercrime solution

Israeli startup’s unique cybercrime solution

What’s it going to take to outsmart cybercriminals? According to Nadav Zafrir, a former commander at Israeli Defense Force’s esteemed intelligence unit 8200: “We need a new formula.” After all, 2014 was bookended with major security breeches: from Target to Sony. So, it’s clear that the current defense against cyberattacks isn’t enough. “There’s no way we’re going to tackle this huge problem based on traditional systematic approaches,” said the 45-year old Zafrir. Enter ...

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Year of the Goat: The best and worst moments in Chinese New Year branding

Year of the Goat: The best and worst moments in Chinese New Year branding

by Katie Ewer | Is there any seasonal event more replete with marketing opportunity than Chinese New Year? Not only is it bursting to the seams with meaningful symbols, colours, motifs, numerology, phraseology and food, it also provides us with a new ‘creative theme’ each year through a new zodiac animal. Unlike Christmas, whose tired and comparatively limited iconography must be rolled out every year to be rehashed, Chinese New ...

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6 Easy Ways Entreps Can Stay Sharp and Avoid Burnout

6 Easy Ways Entreps Can Stay Sharp and Avoid Burnout

by Heike Young | This story originally appeared on Salesforce Once upon a time, there was an entrepreneur named Samantha. 2014 was a tough year for her small business, but she learned a lot. She’s vowing to make 2015 the year when things really take off. So on January 1, she kick starts a whole new approach to life and work: Waking up at 5 a.m. to run a 10K before ...

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11 Things To Know Why to Keep Your Mouth Shut At Work

11 Things To Know Why to Keep Your Mouth Shut At Work

by Emie Martin, via Business Insider | What you say matters. Whether you’re voicing an idea during a meeting or making an offhand comment at lunch, everything you say adds to your overall character. In the new book “Executive Presence: The Missing Link Between Merit and Success,” Sylvia Ann Hewlett says three things signal whether a professional is leadership material: how they act, how they look, and how they speak. Speaking ...

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Maslow’s Hierarchy of Needs and It’s Real Link to Motivation

Maslow’s Hierarchy of Needs and It’s Real Link to Motivation

At some point in their careers, most leaders have either consciously — or, more likely, unwittingly — based (or justified) their approach to motivation on Maslow’s Hierarchy of Needs. Maslow’s idea that people are motivated by satisfying lower-level needs such as food, water, shelter, and security, before they can move on to being motivated by higher-level needs such as self-actualization, is the most well-known motivation theory in the world. There ...

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NASA’s Curiosity finds how water helps shape Mars mountain

NASA’s Curiosity finds how water helps shape Mars mountain

WASHINGTON, (DWDD)– U.S. space agency NASA said Monday that Mars’ Mount Sharp, where its Curiosity rover is exploring, was built by sediments deposited in a large lake bed over tens of millions of years. The formation of Mount Sharp, a five-kilometer-high layered mountain at the center of Gale Crater, has been a challenging question for researchers. Curiosity landed inside Gale Crater in 2012 and its primary destination was Mount Sharp, ...

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eHealth: Australia’s First Digital Hospital Opens

eHealth: Australia’s First Digital Hospital Opens

Canberra (DWDD) - Australia’s first hospital with fully integrated, digital eHealth capability opened on Monday in the northeastern Queensland state, the Department for Health said. St Stephen’s Private Hospital, operated by UnitingCare Health in Hervey Bay, has been created by expanding the regional hospital with a new, three-story inpatient hospital with 96 acute care beds and three additional operating rooms. Health Minister Peter Dutton said St Stephen’s was a world- class ...

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Let’s Not Break The Internet Kim Kardashian, Let’s Fix It.

Let’s Not Break The Internet Kim Kardashian, Let’s Fix It.

by Omar Avalos | Earlier this week, Kim Kardashian posed for Paper Magazine in what they called an attempt to “Break the Internet”. I was able to go about my day without any internet problems, so its safe to say that Kim didn’t quite accomplish her goal. However, for many days my social media feeds were filled with people either bashing or defending the reality TV star. But this blog ...

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