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Why and How to Use Instagram for Marketing

Why and How to Use Instagram for Marketing

Mary Rae Floresca| Negosentro.com The key to the success of your brand is an effective marketing strategy. Aside from excellent product and customer service, you should be able to expand your strategy to what the mass is in hyped right now. One popular way to a successful marketing idea is to penetrate the Instagram community. Here are the reasons why and how to use it. Because of Instagram’s popular demand ...

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Pinoy Online Community on the Rise: Sample Room

Pinoy Online Community on the Rise: Sample Room

Mary Rae Floresca | Negosentro.com Have you ever splurged more than enough just to try numerous beauty brands? I bet you did, and I believe it didn’t work well. The Philippines’ beauty sampling service, Sample Room continues to empower consumers through an interactive online community to try products and the power of knowledge. One of the owners, Katherine Sy tells their success story. The Philippine’s first ever beauty and lifestyle ...

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How to Please the Millennial Market

How to Please the Millennial Market

Mary Rae Floresca | Negosentro.com Millennials can be make or break your brand, many consumers and marketers believe in the influence of the youth or rather, the millennials. How do we get into their hype of being one? Do we all have to think and act like them?-maybe not, marketers just have to create content for them and by them. From Millennial Minute by content specialist Leah Swartz added that ...

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What The Hack 2016: Cyber Security and IT Show

What The Hack 2016: Cyber Security and IT Show

PMCM Events Management would like to invite you to be part of “What The Hack 2016: CYBER SECURITY & IT SHOW” on June 3 & 4, 2015, at the SMX Convention Center – Mall of Asia Pasay City Join our nation’s leaders and industry experts and learn the latest trends and techniques in cyber security and how it affects businesses here in the Philippines. In this summit, various leaders from the ...

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Uber Systems Inc. Updates

Uber Systems Inc. Updates

By Mary Rae Floresca | Negosentro.com The US-based online ride has created a probe of global leaders to help guide the company for new public policies especially because of the emerging new markets. Uber also announced recently that they have expanded shuttle service to the central business districts in the south, particularly Makati and BGC. Based on the reports of bworldonline.com, the App-based uberHOP will pick up passengers from Trinoma ...

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Atradius Report: Around 40% of the total value of B2B invoices in Western Europe in default

Atradius Report:  Around 40% of the total value of B2B invoices in Western Europe in default

Hong Kong, 28 April 2015 – Despite notable differences in the insolvency environment across countries, B2B payment default rates in Western Europe remain significant. This is expected to slow the still weak economic recovery, particularly of the Eurozone, and keep insolvency rates well above 2007 levels. Around 40% of the total value of domestic and foreign B2B invoices issued by respondents of the latest edition of the Atradius Payment Practices Barometer survey ...

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Big Brands are to Blame for Nuisance Calls and Texts

Big Brands are to Blame for Nuisance Calls and Texts

Simon Entwisle reports from the UK Information Commissioner’s Office. A year ago, I wrote about the top five myths of unwanted marketing calls and texts. If I was writing that list again today, I think there’d be a worthy contender to be the ‘sixth myth’: that a small minority of rogue companies are behind the calls and texts. It is certainly true that organisations with little regard for the law do exist, ...

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UK Shoppers Are Super Hot About Coupons

UK Shoppers Are Super Hot About Coupons

by Sally Hooton | UK shoppers redeemed 603 million coupons in 2013 – up 35% from 2012 and worth £1.7billion UK shoppers’ appetite for coupons has reached new heights, increasing by over a third (35%) in 2013 compared to the previous year. According to coupon experts Valassis, coupons and vouchers worth £1.7billion were redeemed last year, showing that the coupon craze is far from over even though the economy is ...

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