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Does HR contribute to the bottomline?

Does HR contribute to the bottomline?

by Homerun Nievera | via HomerNievera.com | Growing companies, especially those coming from SME status find it hard to rationalize the important role of Human Resources, more so, an HR department. But companies such as call centers and others in the business process outsourcing industry see HR as a vital cog in the organization. The question remains — does HR have a positive impact on a company’s bottomline? A good place to ...

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7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

by Homerun Nievera | Negosentro.com | Not all content are created the same—and not all content have the same lifespan. But you have to put thought into content or it won’t reach the right audience and do what you need it to do. For example, there are stories that are of-the-moment, stories that relate to a particular time of year, and stories that can last forever. Your audience may be interested ...

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Best Ways to Boost Business Revenues with Mobile Apps

Best Ways to Boost Business Revenues with Mobile Apps

Negosentro.com | How do you aim to grow your business revenues? In this consumer-centric world of today, products and services will excellent value are not enough to hit the bottom lines. Look around and you would find that mobile devices like smartphones and tablets (and the evolving wearable techs) are constantly redefining the business-consumer paradigm and helping businesses reap greater returns. Among the most relevant revenue-generating tools currently available are ...

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Event: The Customer Journey in the Experience Economy

Event: The Customer Journey in the Experience Economy

Courage Asia Management and Consulting brings you The Customer Journey in the Experience Economy on May 3, 2016 from 10:00am – 5:00pm at Garden 1-3, Edsa Shangri La, Mandaluyong City. Seven top notch resource speakers will be sharing their expertise in giving the best Customer Experience. Jet Cornejo CEO of Team Excite will talk on “Branded Customer Experience the Lasts a Lifetime”. Michelle Garcia, Director of Marketing Communication of Mariott ...

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Dine Philippines in Cagayan De Oro

Dine Philippines in Cagayan De Oro

DINE Philippines, the longest running Food Business and Tourism Caravan in the Philippines brought DINE Philippines 2016 to the City of Golden Friendship, Cagayan de Oro City  at the Seda Centrio Hotel last March 14,2016. The DINE Philippines brought four (4) top-notch speakers to Cagayan de Oro in the field of Food Business and Tourism, who shared the latest trends, best practices and trade secrets of the industry. Mr. Adolf Aran, President of Courage Asia Management and Consulting talked about “Top ...

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Top 9 Marketing Trends that will Define 2016

Top 9 Marketing Trends that will Define 2016

Negosentro.com | Marketing activities need to constantly adjust and react to the volatile changes in technology. Digital marketing has ushered in a drastic transformation in recent years and has incited companies to introduce new measures faster than most brands can manage to do. As a digital marketer, one needs to keep up with ever changing trends? One needs to devise trends that are aligned with market requirements. Brands are trying ...

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Boosting Your Business Efficiency with Smart Planning

Boosting Your Business Efficiency with Smart Planning

by John Stone, Bizzmark Blog | A business plan represents written description of your company’s future and it is one of the most important steps in creating a successful business. The plan itself will not guarantee success, but combined with great ideas it will definitely boost company odds. Planning is used for setting business goals and determining all possible risks and outcomes in the future to come. They help company ...

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Tips for Building a Fantastic E-Commerce Website

Tips for Building a Fantastic E-Commerce Website

by Homerun Nievera, Negosentro.com | E-commerce is booming as a growing number of people are reaching for their mobile devices to make purchases on the go rather than head to the mall and browse through numerous stores, often only to leave empty handed. This is why more businesses are choosing to open up their virtual doors and start doing business online. Most business owners do enough research to understand the basics behind building ...

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‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

Battle for consumer attention is the real deal for Marketers. The dilemma is how to connect with a highly democratized market while keeping an eye on competition. How can marketers, brand managers and business owners be able to create and maintain a relationship with their fast-evolving consumers who have too many options? The key is to understand how their brand fits into consumers’ lives by immersing deeply into their motivations ...

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5 Marketing Mistakes that 97% of Small Business Owners Make

5 Marketing Mistakes that 97% of Small Business Owners Make

Marketing a small business may seem easy and doesn’t need any by-the-book rules. While mistakes can help you learn in the process, avoiding it can help save time, energy, and money. Here are five common marketing mistakes that you should avoid in your small business: Marketing mistake #1: No clear marketing plan. While it is thrilling for small business owners to just dive in through the process of marketing their ...

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The Definition of a True Entrepreneur

The Definition of a True Entrepreneur

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Offboarding Gone Wrong? Download the eBook to Avoid an #EpicFail

Offboarding Gone Wrong? Download the eBook to Avoid an #EpicFail

by Homerun Nievera, Negosentro.com | Sharing this piece from my email today for HR practitioners. Read on and see how it benefits you… If you’ve ever been faced with the pressure of firing and offboarding an employee, you know it’s not a simple task. Emotions can get heated. Common sense can fail you. But it’s your job—and it’s in your best interests—to keep your cool. Download the new eBook in ...

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