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The Complete Guide to Facebook Analytics [Free eBook]

The Complete Guide to Facebook Analytics [Free  eBook]

by Homerun Nievera, Negosentro.com | Facebook is constantly evolving, both in terms of how content is served and how users interact. For social marketers the challenge is the same – to reach and engage your audience, and the key to success is in your Facebook data. That’s why we’ve updated our popular eBook to provide you with the latest metrics, definitions and tactics for analyzing your Facebook data. Download this 43-page ...

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Grab This! Nonprofit Social Media Policy Workbook

Grab This! Nonprofit Social Media Policy Workbook

by Homerun Nievera, Negosentro.com | From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post–or how to manage the process. Who is allowed to tweet? Who can comment on your posts? How do you respond if someone says something mean about your organization? How do you make use of what social media offers while protecting your nonprofit and ...

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Virtual Currency: The Next Disruptor in Payments [Free Whitepaper]

Virtual Currency: The Next Disruptor in Payments [Free Whitepaper]

Virtual currency adoption is on the rise! Accepting bitcoin improves the retailer’s profit margins by eliminating processing fees associated with other types of payment. Want to learn more? The Virtual Currency Today Summit is quickly approaching, and it is THE place to get your questions answered. Here is a preview of some of the insights you’ll gain from a few our speakers, including: Judd Bagley – Overstock.com Byrne Reese – Bitreserve Robert ...

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Motivation: Rethinking Positive Thinking

Motivation: Rethinking Positive Thinking

by Dr. Richard A. Friedman, via MotivationalDose | Ever hear the joke about the guy who dreams of winning the lottery? After years of desperate fantasizing, he cries out for God’s help. Down from heaven comes God’s advice: “Would you buy a ticket already?!” Clearly, this starry-eyed dreamer is, like so many of us, a believer in old-fashioned positive thinking: Find your dream, wish for it, and success will be yours. ...

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75 Digital Marketing Stats from Salesforce Marketing Cloud Research

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

by Drew Beechler | Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other. I’ve compiled many of these statistics into a single list of 75 digital marketing stats from ...

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How to Boost Active Engagements with the Four E’s model

How to Boost Active Engagements with the Four E’s model

New White Paper Details a Four-Step Plan for Boosting Performance Without Breaking the Bank Whether you have a bigger budget than last year or you are tightening the belt on your event programs in the months ahead, all event marketers have to optimize the effectiveness of their portfolios in order to prove the value of the money being spent on live engagements. The experts at Next Marketing have developed a ...

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What Really is Content Marketing [Download eBook]

What Really is Content Marketing [Download eBook]

via OpenTopic & eMarketingPapers | Marketers are seeking new ways to engage and acquire customers. ‘Content’ has emerged as a popular solution, with marketers directing more resources to the creation, curation and distribution of articles, video, white papers, infographics, how-to-guides and even cartoons to engage audiences. But, despite its popularity, content marketing is still in its infancy. This document defines content marketing to help both experienced and non-experienced marketers understand ...

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How to Measure Equity in Social Media [White Paper]

How to Measure Equity in Social Media [White Paper]

via Crimson Hexagon | In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success. Bonus Video: 2014 Online Marketing Trends You Can Still Use in 2015

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How to Keep Updated in Marketing by Bringing Social to Your Team

How to Keep Updated in Marketing by Bringing Social to Your Team

via Jive | It’s time to revolutionize marketing team productivity with social business technology. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales, and cut operational costs.  Learn how to drive real business results with social business technology. Bonus Video: “How to Create an Internet Marketing Campaign”

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Facebook: It’s Now Easier to Administer Promos [Downloadable Guide]

Facebook: It’s Now Easier to Administer Promos [Downloadable Guide]

Curated by Issa Rodriguez, shared from Facebook | It’’s now Easier to Administer Promotions on Facebook.We’’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’’s what Page administrators need to know: We’’ve removed the requirement that promotions on Facebook only be administered through apps Now, promotions may be administered on Page Timelines and in apps on Facebook. ...

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3 Quick-Wins for Retailers’ Multi-Channel Challenges [White Paper]

3 Quick-Wins for Retailers’ Multi-Channel Challenges [White Paper]

by Issa Rodriguez | shared from Exact Target The concept of sending relevant, targeted messages to consumers isn’t new. It’s always been important to engage customers and prospects through personalized communications that help them make buying decisions—not chase them away. But to be successful in a landscape where data is everywhere—from Point-of-Sale (POS) to email, Twitter, and Foursquare—you might be struggling to connect the dots and communicate with each of ...

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Free eBook: How to Increase the Reach & Marketing ROI of Your Blog

Free eBook: How to Increase the Reach & Marketing ROI of Your Blog

by Pamela Vaughan | shared from Hubspot Digipreneur: Wouldn’t it be great if you could scale the impact of your blog?You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is likely one of the most reliable and effective platforms for publishing much of the content they create.But if you’’ve ...

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