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Top 10 Email Marketing Articles from MarketingSherpa Last Year

by Courtney Eckerle | shared from MarketingSherpa | Email marketing is the highest-converting online sales channel, but practices are constantly evolving. Below, review the top priorities for email marketers in 2013, including increased relevancy and personalized elements of email programs. According to the MarketingSherpa 2013 Email Marketing Benchmark Report, 57% of marketers predicted social media would affect their email program this year, and that was certainly reflected in the amount ...

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