Home :: Email Marketing (page 2)

Category Archives: Email Marketing

Feed Subscription

Email is Still The King for Digital Marketers

Email is Still The King for Digital Marketers

by Charlie McKelvey | via The-GMA | Despite all the tools available to digital marketers, nearly two-thirds still consider email as the most useful form of digital advertising, with most unconvinced about the ROI credentials of social media activity. This is one of the key findings of a new study carried out by tag management and data company TagMan, which quizzed 200 UK senior digital marketing and ecommerce professionals across an ...

Read More »

Big Brands are to Blame for Nuisance Calls and Texts

Big Brands are to Blame for Nuisance Calls and Texts

Simon Entwisle reports from the UK Information Commissioner’s Office. A year ago, I wrote about the top five myths of unwanted marketing calls and texts. If I was writing that list again today, I think there’d be a worthy contender to be the ‘sixth myth’: that a small minority of rogue companies are behind the calls and texts. It is certainly true that organisations with little regard for the law do exist, ...

Read More »

Is Email Marketing Down and Out?

Is Email Marketing Down and Out?

Simon Lawrence, pictured, shares his view of email marketing as a part of the modern marketing mix. “With B2B buyers getting 60% of the way through the decision making process before engaging with a business, it is vital to cut through and make contact before you’ve been discounted!” Traditionally this was always done via direct mail, with marketers crafting print sales material to be distributed right to the buyer’s desk. However, just when ...

Read More »

Hone in on What Makes Your Customers Tick & Talk

Hone in on What Makes Your Customers Tick & Talk

Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! Marketers who take the time to understand their audience truly create content that rises above the noise. By honing in on what makes your customers tick, you can cut through the noise, attract their attention, and increase reach and sales. Here are four ways to ensure your message reaches your ...

Read More »

15 Ways to Get Followers on Twitter Fast

15 Ways to Get Followers on Twitter Fast

Although enjoyment on Twitter is not about the number of followers you have, there comes a time when your follower count is so close to a major milestone that you just want to beat that milestone with a stick. Whether its 100, 1000, or 10,000 followers, getting past a goal is always a nerve racking experience. The goal always seems so close, but yet so far. Having been through a ...

Read More »

Email Marketing: A Canvas for Visual Storytelling

Email Marketing: A Canvas for Visual Storytelling

by Allison Banko | Since the Stone Age and beyond, storytelling has been paramount for mankind. Sure, the modes and means have changed, but its prevalence certainly hasn’t. But storytelling is getting better. Our ancestors may have only been armed with their voices (or grunts) and a rock on a wall to tell their tales. Now, our modern world is overflowing with ways to convey our stories. Of course, we still have ...

Read More »

Email is Still Big for Digital Marketers

Email is Still Big for Digital Marketers

by Charlie McKelvey | Despite all the tools available to digital marketers, nearly two-thirds still consider email as the most useful form of digital advertising, with most unconvinced about the ROI credentials of social media activity. This is one of the key findings of a new study carried out by tag management and data company TagMan, which quizzed 200 UK senior digital marketing and ecommerce professionals across an array of travel, ...

Read More »

How To Make Email Marketing Work in the Age of Gmail

How To Make Email Marketing Work in the Age of Gmail

by Sara Angeles | Gmail has come a long way since its invite-only beta days. The email giant recently celebrated its 10th birthday — a reminder of how much the service has evolved over the years. From changing the way emails are viewed to the way they are delivered, features like strong spam filtering, highly visible unsubscribe links, Google Apps integration and automatic image loading have made Gmail one of the safest ...

Read More »

Beware of a New Scam To Steal Your Gmail Info

Beware of a New Scam To Steal Your Gmail Info

by Alexis Kelinman | shared from The HuffPost | Warning: If you receive an email with the subject “Documents,” and it directs you to a webpage that looks like a Google Drive sign-in page, do not enter your information. It’s likely a new phishing scam, in which a thief creates a fake portal that asks for people’s private information and then steals it. (Netflix recently faced a similar issue.) This one uses a ...

Read More »

A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter

Read More »

Email Marketing: Dell Lifts Revenue 109% via GIF-centric Campaign

Email Marketing: Dell Lifts Revenue 109% via GIF-centric Campaign

by Allison Banko | shared from Marketing Sherpa | GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an ...

Read More »

33 Mind Shattering Email Marketing Statistics You Need To Know In 2014

by Paul Jorgensen, Marketing Director, ExpressPigeon | shared from the ExpressPigeon Blog We heard the hype in 2013 about the death of email marketing, but we’ve discovered current statistics that support its thriving life. Email is working and working well. Don’t believe me? Email marketing has an ROI of 4,300%. Companies view email marketing as a better ROI than social media, content marketing, PPC, and more. But only 4% of ...

Read More »
Scroll To Top