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Does Customer Responsiveness Correlate with Ecommerce Success?

Does Customer Responsiveness Correlate with Ecommerce Success?

by Daniel Burstein | via MarketingSherpa | Amazon wants to make its fulfillment process so quick and efficient that it is testing drones to deliver products. Target’s longtime CEO recently resigned and its Q4 profits were down 46%, which some see as part of the fallout from the retailer’s massive data breach. Focusing on the customer should correlate with success, while alienating the customer should have the opposite effect. But does it? ...

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5 Unbeatable Reasons Why a Mobile App Can Skyrocket Your Business

5 Unbeatable Reasons Why a Mobile App Can Skyrocket Your Business

If you want to cast that spell in your business that will skyrocket it to an enviable level of success, then you must usher in mobile applications. It will not only give a thrust to the ordinary pace of your business functions but will also make it compelling for the customers. Do you have any idea about the spectrum of consumer expectation regarding the approach to information? Well, the profusion ...

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Retailers, Power Up Your Digital Marketing with Apps

Retailers, Power Up Your Digital Marketing with Apps

Kestrel Lemen (pictured) discusses marketing apps and their role in helping retailers and other commerce-focused marketers to reach customers with personal, data-driven messages. Thanks to the proliferation of smartphones, tablets and other portable devices, most of us are familiar with the concept of apps – small point solutions that work within an existing platform. App usage has grown enormously over the past few years. When most of us think ‘apps’ ...

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Research: Mobile Wallets in 1 in 5 handsets by 2018

Research: Mobile Wallets in 1 in 5 handsets by 2018

by Sally Hooton | Third of wallets to feature contactless payment A new report from Juniper Research has found that 1 in 5 mobile handsets will have mobile wallet functionality by 2018, against less than 1 in 10 at the end of last year. The report – Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019 – found that growth would be driven by two distinct wallet models. In emerging/developing markets, SVAs (Stored ...

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Webinar Highlights: Mobile and the Store of the Future

Webinar Highlights: Mobile and the Store of the Future

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Bitcoin: Mt. Gox Falls, But China Sees a Gold Rush

Bitcoin: Mt. Gox Falls, But China Sees a Gold Rush

by Laure He | shared from MarketWatch | Now that the bitcoin giant Mt. Gox has fallen, is the craze for the digital currency fading? Well, at least not in China. The panic triggered by the sudden collapse of Mt. Gox this week seems to have less effect on the zeal of Chinese investors. On Friday, while fans in Hong Kong embraced the opening of the first bitcoin retail store by ...

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The Strand: How an 86-Year Old Bookstore Uses Technology

The Strand: How an 86-Year Old Bookstore Uses Technology

by Hunter Walk | shared from Linkedin Strand Bookstore in NYC is one of the largest independent bookstores in the US. Bookstores are a generally challenged retail sector as ecommerce and ebooks have resulted in many local shops closing their doors. Yet the Strand is still strong, adapting with their customers and utilizing social media to connect with their community. Lilly Wyden from the Strand shares how: Q: The Strand is a pretty ...

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