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‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

Battle for consumer attention is the real deal for Marketers. The dilemma is how to connect with a highly democratized market while keeping an eye on competition. How can marketers, brand managers and business owners be able to create and maintain a relationship with their fast-evolving consumers who have too many options? The key is to understand how their brand fits into consumers’ lives by immersing deeply into their motivations ...

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A brotherhood’s advocacy

A brotherhood’s advocacy

Vince Juanta, Eugene Claravall and Ian Ocampo are college buddies. After college, they settled with their profession until one day, Lime brought them together. Chef Arch’s Lime is an original concept of Chef Arch (Vince’s brother, who now lives in New Zealand). The idea is to transform a local street food into a gourmet setting. And to encourage Filipinos to be proud of our own local street food. Oftentimes, people are hesitant to dig ...

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5 Marketing Mistakes that 97% of Small Business Owners Make

5 Marketing Mistakes that 97% of Small Business Owners Make

Marketing a small business may seem easy and doesn’t need any by-the-book rules. While mistakes can help you learn in the process, avoiding it can help save time, energy, and money. Here are five common marketing mistakes that you should avoid in your small business: Marketing mistake #1: No clear marketing plan. While it is thrilling for small business owners to just dive in through the process of marketing their ...

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Should You Rent Or Buy A House?

Should You Rent Or Buy A House?

By Joel Barretto, CFPⓇ | via Negosentro.com | Conventional wisdom dictates that paying for rent is a waste of money. There’s nothing like living in a home you can call your own. To many Filipinos, it’s a sign that you have finally arrived. But before investing all your life savings in a house, there are a few things you must first consider. After all, this is probably the biggest investment you will ...

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The Definition of a True Entrepreneur

The Definition of a True Entrepreneur

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Offboarding Gone Wrong? Download the eBook to Avoid an #EpicFail

Offboarding Gone Wrong? Download the eBook to Avoid an #EpicFail

by Homerun Nievera, Negosentro.com | Sharing this piece from my email today for HR practitioners. Read on and see how it benefits you… If you’ve ever been faced with the pressure of firing and offboarding an employee, you know it’s not a simple task. Emotions can get heated. Common sense can fail you. But it’s your job—and it’s in your best interests—to keep your cool. Download the new eBook in ...

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4 Easy Steps to Pay Off Your Credit Card Debts

4 Easy Steps to Pay Off Your Credit Card Debts

By Joel Barretto, CFPⓇ | via Negosentro.com | So you finally realized that you have overextended yourself and your debts are out of control.  If you don’t do something soon, chances are you will be in debt for the rest of your life.  So what now? It’s time for debt rehabilitation! Just like alcoholism, gambling or drug addiction, credit card debt is a sickness that can be thwarted with the right motivation ...

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‘Cheaters’ beware: Adult Dating Site Ashley Madison Hacked!

‘Cheaters’ beware: Adult Dating Site Ashley Madison Hacked!

by Homerun Nievera, Negosentro.com | Your secret is out! Well, at least it’s still a “I hope not” situation as alleged the hackers, calling themselves the “Impact Team,” have not yet exposed personal information of the 37 million members across 46 coutries of Ashley Madison. The hackers have demanded that the site go offline, or else the nude photos, undisclosed sexual fantasies, fetishes and other personal information posted under the company’s ...

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The Complete Guide to Facebook Analytics [Free eBook]

The Complete Guide to Facebook Analytics [Free  eBook]

by Homerun Nievera, Negosentro.com | Facebook is constantly evolving, both in terms of how content is served and how users interact. For social marketers the challenge is the same – to reach and engage your audience, and the key to success is in your Facebook data. That’s why we’ve updated our popular eBook to provide you with the latest metrics, definitions and tactics for analyzing your Facebook data. Download this 43-page ...

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Grab This! Nonprofit Social Media Policy Workbook

Grab This! Nonprofit Social Media Policy Workbook

by Homerun Nievera, Negosentro.com | From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post–or how to manage the process. Who is allowed to tweet? Who can comment on your posts? How do you respond if someone says something mean about your organization? How do you make use of what social media offers while protecting your nonprofit and ...

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My Investing Guide for Dummies Part III

My Investing Guide for Dummies Part III

By Joel Barretto, CFPⓇ | via Negosentro.com | In my last article, we briefly went over some examples of “FIXED ASSETS.” We also learned, that although your principal (original investment) is generally safe with FIXED ASSETS, its returns usually makes it difficult to combat taxes and inflation over time.  Therefore, it would be prudent to diversify your assets. Like fine dining with good wine, a good pairing for FIXED ASSETS would be ...

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Affiliate Marketing: 6 Myths You Need To Know

Affiliate Marketing: 6 Myths You Need To Know

Starting solid revenue from affiliate marketing business needs thorough research. There are many kinds of affiliate online programs that can be confusing for beginners. Knowing these myths in affiliate business can help you make intelligent planning for your business: Myth # 1: Affiliate marketing is quick to set up and super easy to do. Fact: Building an affiliate marketing business requires planning and a lot of work. Like setting other ...

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