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11 Shocking Facts About The World’s Biggest Brands

11 Shocking Facts About The World’s Biggest Brands

via BuzzFeed | Wait, Google used to be called WHAT? And this global brand can be recognized by 94% of the world’s population? Wow!  Now, let’s get to the video. This might really be an interesting one for marketing freaks. Let’s get it on…

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12 Cool and Free Stock Photo Resources

12 Cool and Free Stock Photo Resources

via WebResourcesDepot.com | There are various components, from typography to colors, that makes a design impressive. Photos used are definitely one of the most important factors. Today, almost any type of photo we can dream of exists in the web. And, thankfully, there are many stock photo websites which helps us find them easily. Here is a list of 12 free stock photo resources that you must bookmark: Stock.xchng stock.xchng is probably the ...

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9 Best Practices for Pitching Mommy Bloggers

9 Best Practices for Pitching Mommy Bloggers

by Samantha McGarry | A funny thing happened to me. Sometime during the last two years, between working full time in PR at InkHouse and raising a family, I became a Mommy blogger. At first it was just a hobby, but I quickly realized I had found my voice and started nurturing my blog using many of the strategies that we at InkHouse put into practice every day for our clients. I use ...

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Is Email Marketing Down and Out?

Is Email Marketing Down and Out?

Simon Lawrence, pictured, shares his view of email marketing as a part of the modern marketing mix. “With B2B buyers getting 60% of the way through the decision making process before engaging with a business, it is vital to cut through and make contact before you’ve been discounted!” Traditionally this was always done via direct mail, with marketers crafting print sales material to be distributed right to the buyer’s desk. However, just when ...

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Hone in on What Makes Your Customers Tick & Talk

Hone in on What Makes Your Customers Tick & Talk

Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! Marketers who take the time to understand their audience truly create content that rises above the noise. By honing in on what makes your customers tick, you can cut through the noise, attract their attention, and increase reach and sales. Here are four ways to ensure your message reaches your ...

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Content Marketing: IBM Creates Dynamic Site; Lifts Social Referral Traffic 291% in a Year

Content Marketing: IBM Creates Dynamic Site; Lifts Social Referral Traffic 291% in a Year

by Allison Banko | The Challenge: IBM is one of the world’s largest technology companies — and it’s one of the longest standing firms with roots in the 19th century. As “Big Blue” treks on in tech, it continues to calibrate its marketing compass. Most recently, the team has opted to look at its marketing through four key categories: Big Data & Analytics Cloud Mobile Social “The idea behind looking at things ...

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Infographic: 2014 Content Marketing Trends

Infographic: 2014 Content Marketing Trends

shared from InboundWriter.com | If you’ve already read your share of content marketing 2014 prediction posts, but are still craving more, this infographic from Uberflip could be the missing link! Whether you’re in a B2B or B2C business, just starting out or are a seasoned content marketer, this infographic provides a wealth of useful information (and data to back it up) from marketing and internet professionals across the web. Check it out ...

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4 Hot Tips in Using Humor in Brand Content Marketing

4 Hot Tips in Using Humor in Brand Content Marketing

shared from InboundWriter.com | When executed properly, humor can instantly connect you with your readers and keep them coming back for more. So, if you think your audience can handle a few laughs, and it’s big returns you’re after, take a look at these 4 tips for using humor in your brand’s content marketing. 1. Know your audience. When throwing humor into the mix, knowing your audience —  especially what irks your customers ...

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Content Marketing: 4 Tips for Using Humor

shared from Inbound Marketing Blog | Have you ever read a funny article or seen an advertisement that made you laugh out loud and created a lasting impression of the brand in your mind? When applying humor to content marketing, this combination is the ultimate goal, but more often than not, messaging is tossed to the wayside in favor of  comedy — creating an imbalance between message and wit. For content marketers, humor ...

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