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Content Marketing: Measuring results, tracking ROI and generating leads

Content Marketing: Measuring results, tracking ROI and generating leads

by David Kirkpatrick, via MarketingSherpa | One of my recent MarketingSherpa Blog posts, “Content Marketing 101: Tips on content strategy” covered some basics of content marketing. For today’s post, I want to dig into the MarketingSherpa Newsletter archive to highlight what can be a challenging aspect of content marketing — quantifying and proving its worth. The first article to highlight is a how-to, titled “Measuring Content Marketing: How to measure results, ...

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What Email Marketers Can Learn From Late Show With David Letterman [Infographic]

What Email Marketers Can Learn From Late Show With David Letterman [Infographic]

by Seamas Egan | After 21 years on the Late Show stage, host David Letterman has announced his retirement, leaving behind years of laughter, a comedic legacy, and a valuable lesson for email marketers: When searching for success, have a killer opening act with a star subject line. Just as Letterman’s producers and writers work tirelessly behind the scenes to ensure his opening act is a hit in front of the audience, ...

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Content Marketing 101: Hottest Tips on Content Strategy

Content Marketing 101: Hottest Tips on Content Strategy

by David Kirkpatrick, Marketing Sherpa | By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you know they might be a customer. A prospect 80% down the ...

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Strategy: Malaysia Airline pushes into branded content

Strategy: Malaysia Airline pushes into branded content

by Rezwana Manjur | Following a series of unfortunate ad scandals, Malaysia Airlines is taking another tack with its latest branded content move. The airline has partnered up with hit TV show MasterChef contestant Poh Ling Yeow for a series of branded content. The videos, which are shot in documentary style of a travel television show, are currently hosted on its YouTube site and follows Yeow as she walks the streets of ...

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6 predictions for content marketing in 2015

6 predictions for content marketing in 2015

Call it what you want, content marketing isn’t a new concept. Brands have employed content to reach audiences for decades, and it’s only recently that the phrase “content marketing” has come into vogue, largely due to audience fragmentation stemming largely from the spread of social media and shifting consumer interests. If the past year was about brands wading into the choppy waters of content creation and distribution, 2015 should see ...

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The Viral Power of Content Marketing Using Influencer Campaigns

The Viral Power of Content Marketing Using Influencer Campaigns

by Rob Ilas, via Science Growth Labs Blog | What’s the buzz about influencer campaigns and why is it relevant to your brand? As more and more budgets for advertising are being diverted away from television and radio towards digital it is imperative to understand the proper channels to find and reach your customers. Continually advertisers are searching for ways to reach the masses on social platforms such as Pinterest, ...

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Why You Shouldn’t Be The Authoritative Blogger

Why You Shouldn’t Be The Authoritative Blogger

by Joe Warnimont | When you write a blog post do you have any idea how you sound to other people? It’s an interesting question, because chances are you have no idea. Your loyal followers aren’t going to tell you, and those who think you stink have run far away from you already. You learn lots about how you need to create an authoritative blog. You require a voice to show people that ...

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How to Making Art of Writing, Even for Boring Blog Posts

How to Making Art of Writing, Even for Boring Blog Posts

by Joe Warnimont | via RichWP.com | Are most of your blog posts filled with boring industry stats or tedious tutorials? Are you confused how to turn even your most boring content into creative literature that people will actually want to read? Blog posts are supposed to amaze people. They are supposed to grasp your reader’s attention and make them want to share the content with other people. That’s how you ...

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Startup’s How-to Content Gets 1,365% Increase in Unique Site Visitors

Startup’s How-to Content Gets 1,365% Increase in Unique Site Visitors

by Courtney Eckerle, MarketingSherpa | CHALLENGE “I learned a ton in [my teaching] experience about effective communication and teaching other people how to be better writers,” said Joshua Parkinson, Chief Customer Pain Killer, Post Planner. Between his experience as a former collegiate instructor at the University of Maryland and his time teaching literature to soldiers on military bases in Kuwait and Afghanistan, Parkinson developed his “Ten Commandments” of writing. According to Parkinson, the No. ...

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What Really is Content Marketing [Download eBook]

What Really is Content Marketing [Download eBook]

via OpenTopic & eMarketingPapers | Marketers are seeking new ways to engage and acquire customers. ‘Content’ has emerged as a popular solution, with marketers directing more resources to the creation, curation and distribution of articles, video, white papers, infographics, how-to-guides and even cartoons to engage audiences. But, despite its popularity, content marketing is still in its infancy. This document defines content marketing to help both experienced and non-experienced marketers understand ...

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How to Create a Perfect Content Campaign

How to Create a Perfect Content Campaign

by Jenna Hanington | You know you need content. And we know you know, so you can breathe a sigh of relief — we’re not here to hammer that into your head any more than it’s already been hammered. When it comes to content creation, marketers are really starting to get it. It’s content execution, promotion, distribution, and measurement that are more common stumbling blocks — all the things that ...

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11 Shocking Facts About The World’s Biggest Brands

11 Shocking Facts About The World’s Biggest Brands

via BuzzFeed | Wait, Google used to be called WHAT? And this global brand can be recognized by 94% of the world’s population? Wow!  Now, let’s get to the video. This might really be an interesting one for marketing freaks. Let’s get it on…

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