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AdU Comm Students Get an Early Start on Content Marketing

AdU Comm Students Get an Early Start on Content Marketing

by Kyla Camille, Negosentro.com | Content is king. This is what content marketing guru, Homer Nievera, emphasized in his talk during Adamson University’s Comm Week recently. He was spot on. Today’s connected world has more than enough reason to adopt content marketing principles given the rising importance of integrated marketing communications in the digital space. The concept of a 360-degree digital marketing campaign, Nievera said, now centers on the role ...

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Lean Marketing for the Pros [Free eBook]

Lean Marketing for the Pros [Free eBook]

by Homerun Nievera, Negosentro.com | Sharing this cool ebook from Marketo on lean content marketing. Check it out… Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to ...

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Kickass Ways to Combine SEO with Content Marketing

Kickass Ways to Combine SEO with Content Marketing

by Homerun Nievera, Negosentro.com | I found this cool infographic from social4retail.com that presents ways to build high quality backlinks. It includes many migh quality sites which can be used for creating links and start gaining good rankings as well as traffic. This Infographic reveals ways on the following: Link Building Helpers: Social Networking Video Sharing Audio Submissions Podcast Submissions Syndicating with other Sites Blog Aggregates PPT Slide Sharing Document Sharing PDF Submissions ...

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The Benefits of Combining Content Marketing and Segmentation

The Benefits of Combining Content Marketing and Segmentation

by Kayla Cobb | One of the most talked-about marketing trends at the moment may also be one of the most effective. According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing while costing 62% less. At MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Stephen Bruner, Marketing Manager, Precor, to discuss the value of content marketing and segmentation ...

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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content

by Ayaz Nanji  | Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. The report was based on data from a survey of more than 2,000 consumers in the United States. Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 ...

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TV No Longer Favored Screen for Kids

TV No Longer Favored Screen for Kids

by Anthony Crupi | A new study that examines media consumption among the footie-pajama set may provide a clue to the root cause of an ongoing ratings drought wreaking havoc on kids’ cable ratings. According to a research report from Miner & Co. Studio, televisions are no longer the screen of choice for kids who have ready access to tablets and smartphones. More than half (57%) of parents surveyed said ...

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How Blogger’s Can Use Google Analytics to Amp Their Blogs

How Blogger’s Can Use Google Analytics to Amp Their Blogs

by Dean Levitt, Chief Of Culture at Mad Mimi, LLC | I began blogging about 10 years ago. I was in my early-ish twenties, living in New York City. I played in a punk band and lived in a hostel while life alternated between an illegal (probably) amount of fun and angst filled bouts of navel gazing. I blogged about life, daily. Years later, I began blogging for my company, Mad Mimi. ...

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Digital Evangelist Nievera Pushes Use of Content Marketing Strategies in Social Media Campaigns

Digital Evangelist Nievera Pushes Use of Content Marketing Strategies in Social Media Campaigns

by Jim Moriones, Executive Chronicles.com | Homerun Nievera, a digital evangelist and CEO/Group Publisher of Heartshaper Asia Inc., declared, “Content is still King!” Nievera presented the new building blocks of social media marketing campaigns in the form of content strategies during the Social Media Marketing Level-up Seminar held recently at the Hotel Jen in Manila. In the sell-out audience of entrepreneurs and marketers, Nievera emphasized that, “no social media campaign will be successful without ...

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Six Star Players You Must Have on Your Content Marketing Team

Six Star Players You Must Have on Your Content Marketing Team

by Sandra Gudat  | If you’ve heard it once, you’ve heard it a thousand times: Content is king. But why? Simple: because value-added content has the power to influence consumer behavior—without overt sales tactics. Value-added content (AKA custom content and custom publishing) addresses consumer needs and lifestyle interests connected to your products and services, offering an educational benefit to readers. Engaging in such content marketing can help establish your company as a ...

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Quick Ways to Measure Your Guest Post or Article’s Success

Quick Ways to Measure Your Guest Post or Article’s Success

by Ayodeji Onibalusi  |  Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself. But measuring the effectiveness of a guest-posting campaign is where most people go wrong. Many online marketers use potential search rankings ...

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6 Simple Tips for Writing Responsibly and Getting Results

6 Simple Tips for Writing Responsibly and Getting Results

by Susan Solomon  | When Google announced that mobile-friendliness will influence a site’s ranking on search results pages, the need to move to responsive design was never clearer. And, although designers have been quick to change their ways, not enough has been said about the impact of responsive design on copywriters. Yes, copywriters, those wielders of winsome words. We still exist and we spend a lot of time contemplating how our expressive ...

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Content Marketing 101: Tips on content strategy

Content Marketing 101: Tips on content strategy

by David Kirkpatrick | By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you know they might be a customer. A prospect 80% down the ...

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