Home :: Cause Marketing | Corporate Social Responsibility (page 2)

Category Archives: Cause Marketing | Corporate Social Responsibility

Feed Subscription

Study: Marketers Finding Reinvention Difficult

Study: Marketers Finding Reinvention Difficult

by Kevin Allen | With technology and media trends shifting faster than ever, marketers are tasked with staying current with every turn. A new study shows that marketers know they have to reinvent themselves, but they don’t always know how. Adobe’s “Digital Roadblock: Marketers Struggle to Reinvent Themselves” study shows that 40 percent of marketers say they want to reinvent themselves but don’t know how to do it. Lack of training and ...

Read More »

9 Best Practices for Pitching Mommy Bloggers

9 Best Practices for Pitching Mommy Bloggers

by Samantha McGarry | A funny thing happened to me. Sometime during the last two years, between working full time in PR at InkHouse and raising a family, I became a Mommy blogger. At first it was just a hobby, but I quickly realized I had found my voice and started nurturing my blog using many of the strategies that we at InkHouse put into practice every day for our clients. I use ...

Read More »

Latest Trends in Event Management You Should Know About

Latest Trends in Event Management You Should Know About

Event management is the process of defining, executing, handling and organizing events. It involves studying the complexities of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical requirements before actually executing the event. In most cases, event management is a marketing tool for brands and businesses. However, the role of event management extends to all types of events, thus, providing a systematic approach in ...

Read More »

Meet American Apparel’s 62-Year-Old Lingerie Model

Meet American Apparel’s 62-Year-Old Lingerie Model

by Ashley Lutz | American Apparel is known for its edgy advertising. Now, the brand has featured a 62-year-old modeling lingerie. “Sexy has no expiration date,” the company writes in a Facebook post introducing the model, Jackie O’Shaughnessy. O’Shaughnessy’s has appeared in the company’s ads before, though never in lingerie, reports Alyssa Vingan at Fashionista. The model told Fashionista last year that she was scouted by the retailer while hanging out in the West Village ...

Read More »

POEA and JobStreet.com Launches “Maging Matalino, Huwag Magpaloko” Video

POEA and JobStreet.com Launches “Maging Matalino, Huwag Magpaloko” Video

Now in its second year of partnership, the Philippine Overseas Employment Administration (POEA) and JobStreet.com has brought to Filipinos yet another milestone dedicated to aspiring Overseas Filipino Workers. In March, POEA and JobStreet.com launched the “Maging Matalino, Huwag Magpaloko” video – a partnership project intended to help aspiring OFWs be smarter when choosing jobs overseas and avoid illegal recruitment. This video will be shown in all Pre-Employment Orientation Seminars (PEOS) ...

Read More »

10 Reasons Why PR Thinks They Own Social Media

10 Reasons Why PR Thinks They Own Social Media

by David Murdico  | Social media has become a digital land run, with public relations, marketing, advertising, creative, digital and dedicated social media agencies, each trying to ankle the other out for the attention and budgets of brands and startups. Each has a dog in the fight, but who really owns the social media space? Earned awareness, spin, media outreach and crisis management have traditionally been the domain of public relations, ...

Read More »
Scroll To Top