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5 Tough Misconceptions of Crytocurrency Answered

5 Tough Misconceptions of Crytocurrency Answered

If life has gotten dull and you want to liven things up a little, bring up the topic of cryptocurrency in a crowded room and you’ll soon have a fight on your hands. Cryptocurrency is one of those third-rail topics where every conceivable interest group seems to have an impassioned pro/con opinion. While some see it benignly as digital cash for the internet, others view it as an instrument to bring ...

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How These College Dropouts Built a $14M Firm in Just Over a Year

How These College Dropouts Built a $14M Firm in Just Over a Year

by Julie Bort | This story originally appeared on Business Insider. Since September, an app called Wigo — the brainchild of 23-year-old college dropout Ben Kaplan — has become the hottest thing on college campuses. Wigo helps college kids find out where their friends are going to meet up and party (or meet up and study, or meet up and do anything). But the thing that is making kids go wild ...

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5 Visionary CEOs and Their Key Traits That Every Leader Should Master

5 Visionary CEOs and Their Key Traits That Every Leader Should Master

by Chuck Cohn | Aspiring CEOs often view the work of visionary leaders such as Elon Musk and Alan Mullaly and promptly place them on a pedestal. You may believe that the leaders you admire are smarter, luckier or more creative than you, but the traits that make them wildly successful can be honed over time. These characteristics have dictated how these leaders have responded in the face of adversity, maximized ...

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Can Starbucks as a coffee brand win over tea?

Can Starbucks as a coffee brand win over tea?

via Marketing-Interactive | Since its inception in 1971, Starbucks has grown from a small coffee shop in the heart of Seattle to a global empire, encapsulating over 20,800 stores in 62 countries. It has conquered the world of coffee and now sets its eyes on breaking into the $90 billion global tea market with the acquisition of Teavana, a standalone venture purely focused on specialty tea. With a history of ...

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Getting the Right Multichannel Marketing Mix in 2015

Getting the Right Multichannel Marketing Mix in 2015

by Buddy Nievera | Multichannel marketing is not exactly new, though it has become quite a buzzword in business circles over the past few years, one that will be increasingly used as social media marketing plays an ever more important role in the promotional efforts of business organisations. For those unfamiliar with the term, multichannel marketing refers to the practice of communicating with current and future customers on various platforms. ...

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Attract the Right Attention with These New Business Networking Ideas

Attract the Right Attention with These New Business Networking Ideas

It would appear that many businesspeople are networking averse and look upon this integral business activity with a fair amount of reservation, and in many cases, something bordering upon, perhaps even surpassing, disdain. Business networking is the most effective, low-cost marketing method you will ever come across – when it’s performed correctly. But how should you go about networking amongst your business peers? Prepare an ‘elevator speech’, come across as ...

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How to Choose a CMS for Your Business

How to Choose a CMS for Your Business

To aid with the running of any enterprise, the right software is required. Typically, this equates to a content management system (CMS) which generally handles a range of data including customer details, inventory, purchases, etc. Since this technology has been around for a while though, there is a wide selection available on the market. How can you find the best of the best then? If you spot a CMS with ...

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How to Start Your Own Business

How to Start Your Own Business

by Judith Lindenberger | Last November marked my six-year anniversary of starting my own human resources consulting business. As I look back on the years, I am amazed at what I have accomplished and learned. If you are thinking about starting a business, read on! I always dreamed about having my own business, talked to friends about it, and imagined how it might be. But it was only after two people in ...

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How to Evaluate Employee Performance in 15 Easy Steps

How to Evaluate Employee Performance in 15 Easy Steps

via eHow| How do I fairly evaluate an employee? When evaluating an employee for a periodic review, a raise, or a promotion, you need to have a checklist of measurable performance criteria that can be applied consistently to all members of your department. This article uses simple language to help you objectively evaluate how employees have performed their job duties and how they stack up against other employees in the same ...

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Live Your Talents, Love Your Work

Live Your Talents, Love Your Work

by Lynda-Ross Vega After thirty years in business coaching, there are a few things I know to be true: 1) different people have different innate skills and abilities, 2) most people are currently performing jobs that are not supported by their natural skills and abilities, and 3) when people connect with jobs that are supported by their natural skills and abilities, they shine. All of which I’ve always found reflected ...

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How to Run a Kick-Butt Kickstarter Campaign

How to Run a Kick-Butt Kickstarter Campaign

by Jamie Flynn | Since Kickstarter launched just over five years ago, investors have pledged more than $1 billion dollars to help fund the thousands of creative projects featured on the crowdfunding platform. While these projects range in scale and success, entrepreneurs and small businesses are turning to Kickstarter to grow their brand and tap into the fast-paced, modern approach to fundraising. To run a successful Kickstarter campaign, there are ...

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New Technology for Home and Business Security Systems

New Technology for Home and Business Security Systems

by Julianne Mercer | Last year, England and Wales experienced over 35,000 burglaries per month. In order to protect your property from this danger, it is essential that you have a modern-day security system installed. The good news is there have been plenty of developments in this field with a number of high tech devices now on the market. The following products will keep your home and business safe no matter ...

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