In the digital world, versatility is everything. The smartphone has come a long way, and it’s evolved to bring us promotional offers, emergency alerts, notifications and even appointment reminders via SMS messages. Mobile integration isn’t only useful to B2C gurus, either. Today, mobile marketing’s dynamic, ever-changing design fits the mold of most B2B strategies.
One of the smartphone’s most useful communication and advertising tools with consumers exists in its personalized texting services. In 2016, versatility wins, and it’s winning with SMS. A lot of professionals question whether or not such versatility can stretch to B2B boundaries. We’re here to tell you it can, and we’re dishing out the supporting details:
The Office Shift: Employee Use of Enhanced Communications
Today, 83 percent of B2B marketers consider mobile apps important to content marketing. For this reason, businesses have accepted real-time communication solutions in the office. As a business, it’s important to understand how your employees are “kept in the know.” It’s your job to keep human resources updated with critical mission information. Mobile marketing, primarily powered by fluid, real-time alerts, has revamped the way B2B works at the base level. It’s utilizing mobile apps to ensure immediate communication.
Essentially anything that helped an employee do their job better for a customer.
- Pricing updates
- Service updates
- Special offers and promotions
- Product training information
Targeting as a Primary Tool
Like communication, advertising is directly benefited from real-time tools. Within a B2B environment, the smartphone’s geo-location tools make a company’s nature easy to comprehend. Unlike consumers, businesses are generally stable. They’re easy to track, measure and understand.
For this reason, businesses are promoting vender awareness and communication with SMS surveys. Group SMS software collect viable information. They nurture feedback while procuring the information a business needs to survive the B2B world. If this is at the front of your mind as a marketer, you’ll be ready to engage community minds from an approach they expect.
Here are a few of the reasons why.
- The ability to personalize your interactions
- Making your point immediately
- The ubiquity of mobile devices
Remember the key is timing. You have to get a hold of them another way first before firing off an SMS to all your leads.
Data Drives All
As said earlier, data is responsible for much of the B2B world’s successes. Much like staying in touch with B2C customers, a business should keep its B2B buyers “in the loop” with product launch dates, delivery schedules, product developments and in-house changes. It’s important to capitalize on developments with real-time SMS services. It’s even more important to offer superior response rates with gathered data. If a text recipient wants value, relevance and personalization, your stance as a business provider might be contingent on your ability to create data-driven communication platforms.
Retention as an End-All Game
B2B marketing strategies are retention-centric. For this reason, a lot of intelligent providers are using mobile marketing to power retention strategies. You’d be amazed by the amount of businesses with no objective plans. Companies striving for high success rates focus on keeping their customers, rather than making them. Once again, mobile marketing plays a role.
While a B2B marketing consultant will save your business money, you can take charge within the industry yourself. Sure, costs do exist with retention-focused mobile marketing plans. Mobile marketing, however, reduces bulk expenses by using intuitive, automated digital approaches. Marketers needn’t spend time on recruitment fees, material fees and on-location costs.
The world is highly digital, and smartphone access gives decision makers the option of day-by-day growth. Ultimately, your B2B strategy will be determined by your strategy’s ability to adapt. Mobile marketing, flexible at its core, is quite friendly to growing businesses looking to make a splash. Don’t wait to hit the industry. Go now, and utilize the many tools mobile marketing provides to land ongoing vendor relationships.
How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? Make sure to share them with us in the comments below. I would love to read them.
via Sophorn Chhay
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit.