Jeremy Roman, Negosentro | The business card shows no signs of going away. As technology advances and more things move online, the business card remains important. The vast majority of entrepreneurs will have a business card as you just never know who you’ll come into contact with as you go about your day. This infographic from Colourfast takes you through some of the key things to be aware of when producing and using a business card.
One vital thing to keep in mind is the quality of your business card. Having a business card isn’t enough and the quality of it can say a lot about you as a businessman and as a person. Did you know that 39% of people would not do business with someone if they had a “cheap looking” business card? Don’t cheap out here as they aren’t expensive to design at all and rates are generally very reasonable.
You should always have a few business cards in your wallet as you never know when you’re going to meet. Not all business is done at conferences and you could very easily come across an opportunity when you visit the store or on vacation. Just keep a few in your wallet so you’ll be prepared.
Also, remember that you don’t have to give your business card to absolutely everybody. Be a small bit selective with who you give them to and a good rule of thumb is that you should give a card to anyone with whom you shake hands.
The majority of countries have pretty relaxed rules about business card etiquette but this isn’t true of all places. If you’re doing business in Japan or China be careful not to cause offense as there are some predefined rituals of which you need to be aware. For example, business cards are used in both business and personal situations and you should always hand your business card to someone with both hands.
However, for the majority of entrepreneurs and small business owners, the most important thing to conscious of is to produce a business card of sufficient quality. You want your card to be professional without being over the top. Make sure to include all the important information about your business and remember that this will vary a bit from industry to industry. Take a little time to go through all your details before finalising the design. Find out more information about business cards in the infographic now.