Home :: Author Archives: Rod Gabriel

Author Archives: Rod Gabriel

Feed Subscription

MSMEs and their Active Role in the Growth of Philippine E-Commerce

MSMEs and their Active Role in the Growth of Philippine E-Commerce

By Rod Gabriel, Negosentro.com I was recently invited by BlogADia to be part of the media group, which will cover the E-Commerce Entrepreneurs Summit in A Venue Hotel, Makati city, last January 7, 2017. Knowing that it’s a Janette Toral event and me being involved with two e-commerce companies,  I immediately said, yes. I needed to get new information and be updated with the latest innovations in e-commerce. Department of ...

Read More »

Augmented Reality in Brand Development

Augmented Reality in Brand Development

Augmented reality (AR) solutions are disrupting advertisement, marketing and brand development. AR enhances the visual experience. It integrates graphics, images, videos and sound onto a 3D image of a product. It converts two dimensional images into a three D model. On mobile devices, this will mean enhancing what you can see through your device’s camera. This can include enhanced content like multimedia clips and other additional content that describes the ...

Read More »

Agora Awardees Light the Path toward Marketing Excellence in New Book: “The Agora Way”

Agora Awardees Light the Path toward Marketing Excellence in New Book:  “The Agora Way”

For close to four decades, the Agora Awards in Marketing Excellence have recognized outstanding achievements in different fields and different sectors of Philippine business. The distinction is one that is difficult to earn but rightfully stirs up a strong sense of pride in its recipients. Since the Awards were first given out by the Philippine Marketing Association (PMA) in 1979, close to three hundred have been awarded. This year, the ...

Read More »

IEF Will Hold Its First Success Seminar with Francis Kong as Speaker

IEF Will Hold Its First Success Seminar with Francis Kong as Speaker

Rod Gabriel | Negosentro In a press conference held at Huat Pot, San Juan, I got the chance to know more about Ignite, Empower, Flourish, Inc, through its youthful Chief Executive Officer, Kristine Marcelo. Kristine Marcelo believes that people have different views on success, though some might think of success as being developed through an everyday habit, some might not. Others may think that success can be achieved overnight, however, ...

Read More »

Anatomy of a Startup

Anatomy of a Startup

by Sudhir Ahluwalia | Negosentro.com | Case study of Easter Egg Sandeep Sangli was fond of his beer. He went to a local pub in Bengaluru, India. He liked the beer and its flavor. He liked it so much that he wanted to gift it to his friend. The option available to him was to buy a pint and personally take it to his friend’s home. But his friend is located out of ...

Read More »

5 Marketing Mistakes that 97% of Small Business Owners Make

5 Marketing Mistakes that 97% of Small Business Owners Make

Marketing a small business may seem easy and doesn’t need any by-the-book rules. While mistakes can help you learn in the process, avoiding it can help save time, energy, and money. Here are five common marketing mistakes that you should avoid in your small business: Marketing mistake #1: No clear marketing plan. While it is thrilling for small business owners to just dive in through the process of marketing their ...

Read More »

7 Easy Steps to Start Your Retailing Business

7 Easy Steps to Start Your Retailing Business

Opening a retailing business is very thrilling experience as you are excited to promote your business and expect a high return of your investment. But starting a business without a guide will make your business prone to failure. Here are some guides to help you get started: 1.   Define Your Market. Most retailing businesses fail before they even get started because they don’t have a clear target market. So as ...

Read More »

The Special Forces Way of Investing.

The Special Forces Way of Investing.

By Joseph L. Shaefer | Talkmarkets.com When I was a young Army officer (well, a 2nd Lieutenant, anyway, which only other 2nd Lieutenants believe to be a “real” officer rank) I was assigned to a Psychological Operations (PSYOP) Group. PSYOP doesn’t exist in the Army today; political correctness has softened the harshness of Psy War (Golly, “harshness” as an element of warfare? Perish the thought). It’s now called Military Information ...

Read More »

Microsoft to offer biometric sign-in for Windows 10

Microsoft to offer biometric sign-in for Windows 10

Microsoft Corp will introduce an automatic biometric sign-in option with its Windows 10 operating system due out later this year, the first time it has offered such a service widely across devices. The feature, called Windows Hello, means users will be able to scan their face, iris or fingerprint to verify identity and access Windows phones, laptops and personal computers. Microsoft, which announced the feature on Tuesday, said users’ biometric ...

Read More »

PhilHealth 20th Anniversary Commemorative Medal Unveiled

PhilHealth 20th Anniversary Commemorative Medal Unveiled

By Emelita M. Retuta TODAY, the Philippine Health Insurance Corporation (PhilHealth), in partnership with the Bangko Sentral ng Pilipinas, unveils its 20th Anniversary Commemorative Medal in ceremonies at the EDSA Shangri-la Hotel in Mandaluyong City. Made of 89 percent copper, five percent aluminum, five percent zinc and one percent tin, the medal is 34 millimetres in diameter, 2.4 millimetres thick and weighs 15 grams. Inscribed in the medal’s obverse side ...

Read More »
Scroll To Top