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  • marketing training

    Study: 90% of Marketers Lack Proper Training

    by Sally Hooton | 90% of marketers are not trained in marketing performance and marketing ROI, Fournaise study finds. Ninety per cent of marketers are not trained in Marketing Performance & Marketing ROI and 80 per cent struggle with being able to properly demonstrate to their top management the business effectiveness of their marketing spending, …

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  • mobile payments stats

    Research — Mobile Payments Likely to Rise by 40% in 2014

    by Sally Hooton | Average spend via tablets now exceeds desktop PC levels. A new report from Juniper Research has found that the value of global payments via mobile devices will reach around $507 billion this year, a rise of nearly 40% year-on-year. The report – Mobile Payment Strategies: Remote, Contactless & Money Transfer 2014-2018 – found that …

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  • lady-desktop

    Email is Still Big for Digital Marketers

    by Charlie McKelvey | Despite all the tools available to digital marketers, nearly two-thirds still consider email as the most useful form of digital advertising, with most unconvinced about the ROI credentials of social media activity. This is one of the key findings of a new study carried out by tag management and data company …

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  • hybrid-rice1

    New Hybrid Rice Doubles Income of Philippine Farmers

    New hybrid rice variety SL-18H is doubling the income of farmers in a swamp land in Cabiao, Nueva Ecija, enabling them to earn in just one season what they usually yield for two croppings. Farmers in the catch basin town of Cabiao traditionally plant rice once in a year– only in the dry season. They …

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  • girl-on-laptop

    6 Creative Digital Marketing Ideas For A Small Business

    by Steve Minks  | As a small business, everything is done on a tight budget, and when it comes to digital marketing, it can seem like the bigger companies have all the advantages. Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital …

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  • sales

    5 Quick Tips To Increase Sales

    by Angie Mansfield | Increasing sales numbers is a concern for any small business. If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try. # 1. Customer rewards A very simple thing you can do to increase …

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    3 Easy Ways to Manage a Fast-Growing Team

    by Sorosh Tavakoli | As CEO, you’re nothing without your team. They are your most valuable asset and your only tool for execution. The Videoplaza team assembled by Sorosh Tavakoli has grown from three to 50 in four years. So how do you scale your team?  Ensure the team can adapt Everyone in your team must …

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  • entrepreneur kid

    The 3 Most Aggressive Sales Closing Strategies

    by Matt Cook | Although aggressive closing strategies have developed a poor reputation, there are occasions when aggressive closing strategies are the best option that sales people can use. The key for successful sales people is knowing how and when the most aggressive closing strategies are appropriate; aggressive techniques for closing a sale tend to …

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  • Team

    5 Essentials To Building A Successful Startup Team

    by Lydia Dallett | via BusinessInsider | Entrepreneurs know that for every startup success story, there are thousands more that never make it out of the garage. Even startups that manage to raise millions in seed funding can crash and burn before they establish themselves as a viable, sustainable company. (Anybody remember GoCrossCampus?) Lynn LeBlanc, a tech …

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  • tech startup

    5 Rules Your Tech Startup Should Know About

    by Jose Vasquez, CEO of Quez Media Marketing | Owning a startup tech company is an exhilarating experience, but if you don’t pay attention to these five critical rules, you could end up facing disaster. As an entrepreneur, it’s easy to get so caught up in your ideas that you lose sight of the business fundamentals that will …

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  • handshake

    How To Launch A Tech Startup Without Actually Writing Code

    by Tal Raviv | via OnStartups | There is an unspoken rule: to launch a startup, you need to build a product, and to do that you need someone that can write code. Whether that means chasing down a technical co-founder, learning to code, or even building that “Lean MVP” – the conventional wisdom is that …

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  • gisellebundchen

    Beauty Pays — Attractive People Are Simply More Successful

    by Melissa Stanger | Studies have shown that attractive people are usually hired sooner, get promotions more quickly, and are paid more than their less-attractive coworkers. Attractive people earn an average of 3 or 4 percent more than people with below-average looks, according to Daniel Hamermesh, professor of economics at the University of Texas at Austin and …

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