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This Week’s Features

by powermax
  • 150727-customer-feedback-during-new-product-process-lg

    How Successful Companies Engage Customers During the New-Product Development Process

    by Mark Chinn  | The marketer’s perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers daily in social and digital channels. Accordingly, we no longer talk at customers; we talk with them. This new normal is changing not just how companies …

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  • selfie

    Marketers’ Biggest Challenges With Social Influencers

    by Ayaz Nanji  | Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media …

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  • best leads

    Research Reveals which B2B Content Types Deliver Best Leads

    by Ayaz Nanji  | Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more …

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  • hispanic market

    Hot! How to Effectively Market to the Growing US Hispanic Market

    by Jonathan Deesing  | The US Hispanic population is the fastest-growing ethnic segment in the country, with an expected growth of 167% between 2010 and 2050. If you haven’t begun doubling your efforts to reach Hispanic customers through online marketing, now is the time to start. And, just as when targeting any niche market, you should follow some …

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  • marketing_revenue

    How Marketing Can Contribute to Revenue Generation [Infographic]

    by Glenn Gow  | Do you look at Marketing as a cost center or as a revenue center? If you said “cost center,” you’re missing out on a big opportunity. Don’t feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business. Revenue? How could Marketing actually …

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  • mobile addicts

    Study reveals 280M mobile addicts globally

    by Ayaz Nanji  | Some 280 million people worldwide are “mobile addicts” who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from Yahoo. The report was based on 2Q14 – 2Q15 Flurry analytics data measuring app usage on 1.8 billion smart devices around the world. The researchers viewed each …

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Lessons from the Mavericks

for negosentro
  • selfie

    Marketers’ Biggest Challenges With Social Influencers

    by Ayaz Nanji  | Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media …

    Read more...
  • best leads

    Research Reveals which B2B Content Types Deliver Best Leads

    by Ayaz Nanji  | Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more …

    Read more...

Video Pick

partnership - muzaic

Jerry Kane: You haven’t seen anything yet. This talk was given at a local TEDx event, produced independently of the TED Conferences. It’s hard to believe social media having any larger impact on society than it already has, yet that’s exactly what Jerry thinks. In his talk, he explores the evolution of social media and gives us glimpses of things to come.

Strategy

alchemy
  • hispanic market

    Hot! How to Effectively Market to the Growing US Hispanic Market

    by Jonathan Deesing  | The US Hispanic population is the fastest-growing ethnic segment in the country, with an expected growth of 167% between 2010 and 2050. If you haven’t begun doubling your efforts to reach Hispanic customers through online marketing, now is the time to start. And, just as when targeting any niche market, you should follow some …

    Read more...
  • marketing_revenue

    How Marketing Can Contribute to Revenue Generation [Infographic]

    by Glenn Gow  | Do you look at Marketing as a cost center or as a revenue center? If you said “cost center,” you’re missing out on a big opportunity. Don’t feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business. Revenue? How could Marketing actually …

    Read more...

Business Travel & Leisure

partnership - ffa
  • iceland-largest-cave--outside-cave-exlarge-169

    Iceland debuts world’s largest man-made ice cave

    (CNN) Several years ago, a team of Icelandic entrepreneurs dreamed of tourists not just exploring the surface of Iceland’s glaciers, but actually getting inside of one. Four years and $2.5 million later, Iceland’s first man-made ice cave has opened to visitors. Located in the western part of Langjokull (Long Glacier), and 1,260 meters above sea level, …

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  • ashley_madison1

    ‘Cheaters’ beware: Adult Dating Site Ashley Madison Hacked!

    by Homerun Nievera, Negosentro.com | Your secret is out! Well, at least it’s still a “I hope not” situation as alleged the hackers, calling themselves the “Impact Team,” have not yet exposed personal information of the 37 million members across 46 coutries of Ashley Madison. The hackers have demanded that the site go offline, or else …

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Money | Success

by courageasia
  • Entrepreneur

    Pinoy Entrepreneur Summit Happens on October 14

    by Jim Moriones, Negosentro.com | LDF Events Management will held its first ever Pinoy Entrepreneur Summit: Getting INto Business – From Passion to Action on October 14, 2015 (Wednesday) 10:00 AM- 5:00 PM at Megatrade Conference Center, 5/F Bdg. B, SM Megamall, Mandaluyong City.  Pinoy Entrepreneur Summit: Getting INto Business – From Passion to Action …

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  • 150708112301-college-debt-home-buying-780x439

    Why a college degree can sometimes make it harder to get a home

    In 30 of the top 100 markets in the country, saving for a 20% down payment is faster without a college degree, according to a new study from Trulia. “In those markets, a household with a college degree isn’t making that much more than a household without,” said Ralph McLaughlin, Trulia’s housing economist. “The burden …

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  • 150718162301-tiger-woods-us-open-780x439

    Tiger Woods is the most overpaid athlete on the planet

    Woods, who missed the cut at the British Open after another brutal showing Friday and Saturday, was the ninth-highest paid athlete of the past 12 months according to a ranking by Forbes. e made more than $50 million. Most of that money came from endorsements. Nike (NKE) has continued to back Woods even though he has been a shell …

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Retailing Tips & Trends

by pra
  • FRANCE-TECHNOLOGIE-APPLE-LOGO

    The 20 Most Valuable Global Brands in 2015

    by Ayaz Nanji  |  Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. The BrandZ Most Valuable Global Brands report was based on a combination of consumer insights and financial analysis. The researchers started by determining the portion of a brand’s contribution to its parent corporation’s earnings, then assessed a brand’s …

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  • 150727-customer-feedback-during-new-product-process-lg

    How Successful Companies Engage Customers During the New-Product Development Process

    by Mark Chinn  | The marketer’s perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers daily in social and digital channels. Accordingly, we no longer talk at customers; we talk with them. This new normal is changing not just how companies …

    Read more...
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