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This Week’s Features

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  • Sitting-and-reflecting

    37 Things You’d Regret Not Doing Today

    by Mike Spohr | shared from BuzzFeed | 1. Not traveling when you had the chance. Traveling becomes infinitely harder the older you get, especially if you have a family and need to pay the way for three-plus people instead of just yourself. 2. Not learning another language. You’ll kick yourself when you realize you …

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  • coke-retro

    How to Avoid Getting an Obsolete Brand

    by Sally Hooton | via The-GMA | Adrian Collins explains why some brands’ designs enjoy longevity and others fade into obscurity. When, back in 2000, we designed the MiniCheddars packaging, we had little idea that it would be such an enduring design. Where other food brands have allowed their brand equity to dissipate in an …

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  • email king

    Email is Still The King for Digital Marketers

    by Charlie McKelvey | via The-GMA | Despite all the tools available to digital marketers, nearly two-thirds still consider email as the most useful form of digital advertising, with most unconvinced about the ROI credentials of social media activity. This is one of the key findings of a new study carried out by tag management …

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  • Internet-of-Things

    Report: Consumer Adoption & Perception of The Internet of Things

    by Ayaz Nanji  |  via MarketingProfs | Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group. Moreover, 69% of US consumers surveyed say they expect to own an in-home “Internet of Things” (IoT) …

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  • Content-Marketing_Fruition-Interactive

    What Really is Content Marketing [Download eBook]

    via OpenTopic & eMarketingPapers | Marketers are seeking new ways to engage and acquire customers. ‘Content’ has emerged as a popular solution, with marketers directing more resources to the creation, curation and distribution of articles, video, white papers, infographics, how-to-guides and even cartoons to engage audiences. But, despite its popularity, content marketing is still in …

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  • social media 1

    How to Measure Equity in Social Media [White Paper]

    via Crimson Hexagon | In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success. Bonus …

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Lessons from the Mavericks

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  • university-professor

    11 Steps to Build an Internal Marketing Academy

    by Paul Roetzer  |  via Marketingprofs | The following is an exclusive excerpt from Paul Roetzer’s new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Wiley). As demand for performance-driven, digital-savvy marketing talent rises, universities are struggling to prepare students for the reality of a rapidly changing industry. Courses in analytics, automation, content, …

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  • branson

    Richard Branson on the Right Way to Communicate With Global Partners

    by Richard Branson via Entrepreneur.com | Editor’s Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. Ask him a question and your query might be the inspiration for a future column. [Image credit: drserg | Shutterstock.com] Q: In today’s fast-growing and ever-shrinking world, business partnerships are increasingly being handled online. How would you recommend …

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Video Pick

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Strategy

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  • Girl-in-Coffee-Shop-with-Laptop

    Startup’s How-to Content Gets 1,365% Increase in Unique Site Visitors

    by Courtney Eckerle, MarketingSherpa | CHALLENGE “I learned a ton in [my teaching] experience about effective communication and teaching other people how to be better writers,” said Joshua Parkinson, Chief Customer Pain Killer, Post Planner. Between his experience as a former collegiate instructor at the University of Maryland and his time teaching literature to soldiers on military bases …

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  • ECommerce-Sale

    Ecommerce: Using Data to Justify Product and Service Improvements

    by Daniel Burstein, Director of Editorial Content, MarketingSherpa |Using data from the MarketingSherpa Ecommerce Benchmark Study survey, Diana Sindicich, Senior Manager, Data Sciences, MECLABS (parent company of MarketingSherpa), created a weighted success score to determine which factors, tactics and strategies made ecommerce companies the most successful. You can read more about it on page 9 of the Ecommerce Benchmark …

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Business Travel & Leisure

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  • mauritius

    Mauritius: A Paradise of Fine Beaches, Great Hotels and More!

    by Zoe Shenton | via Daily Mirror | Pull over! Pull over! I cried to the driver – who quite fancied himself as the next Lewis Hamilton – when a magical full moon, reflecting on the Indian Ocean, appeared from behind the tree-lined coast. Yet another unforgettable view. But look beyond the cliches about awe-inspiring …

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  • Corsica

    Cruise Bargains for Sailing Around the Med

    by Marjorie Yue | Fred Olsen has just launched a new ‘Warmer Cruising’ programme for departures between October and March offering great value trips. Canny cruisers who are quick off the mark can reel in some great bargains just now and enjoy a late summer sailing round the Med. Or it’s the perfect time to snap up …

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Money | Success

solaire
  • Sitting-and-reflecting

    37 Things You’d Regret Not Doing Today

    by Mike Spohr | shared from BuzzFeed | 1. Not traveling when you had the chance. Traveling becomes infinitely harder the older you get, especially if you have a family and need to pay the way for three-plus people instead of just yourself. 2. Not learning another language. You’ll kick yourself when you realize you …

    Read more...
  • Investoren-Legende Buffett will nicht in Rente gehen

    Warren Buffett Donates $2.8 Billion to Charities

    by Jonathan Stempel via REUTERS | Warren Buffett this week donated $2.8 billion of Berkshire Hathaway Inc stock to five charities, as part of the billionaire’s plan to give away nearly all of his wealth. Buffett donated about 21.73 million Class “B” shares of Berkshire on Monday, a regulatory filing shows. About 16.6 million shares, …

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  • business

    6 Things I Wish Somebody Had Told Me When I Started My Small Business

    by Leslie Barber | via Entrepreneur | I co-founded my business NutraBella, Inc. in 2005 after hearing my pregnant friends complain about their horse-pill sized pre-natal vitamins. We dreamed of giving women better vitamin options with Bellybar. Fast forward to today where I spend my days on the QuickBooks team working to make small business …

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