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This Week’s Features

by powermax
  • writing-journal

    Great Reasons Why You Should Start Writing a Journal

    Instant messaging, instant status post, instant foods, instant diet, instant weight loss, instant whitening, instant shopping,  everything in our modern world happens in a flash. Simple directions such as: just click that button, just pour hot water, just apply three times a day pre occupies our daily life. It seems that every person is so …

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  • 150723-Smartphone-With-Error-Message-lg

    3 Common Mistakes Mobile App Marketers Make, and How to Fix Them

    by Alon Even  | The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app’s journey to success or failure. Rest assured that quite a few mobile app marketing and development mistakes have been made along the way of any app’s journey—from how the app maker designs the …

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  • 2013.03.29_Branded_Content_678_448

    The Most Trusted Channels for Branded Content

    by Ayaz Nanji  | Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. The report was based on data from a survey of more than 2,000 consumers in the United States. Respondents gave Facebook an average score of 4 as a …

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  • 150727-customer-feedback-during-new-product-process-lg

    How Successful Companies Engage Customers During the New-Product Development Process

    by Mark Chinn  | The marketer’s perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers daily in social and digital channels. Accordingly, we no longer talk at customers; we talk with them. This new normal is changing not just how companies …

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  • selfie

    Marketers’ Biggest Challenges With Social Influencers

    by Ayaz Nanji  | Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media …

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  • best leads

    Research Reveals which B2B Content Types Deliver Best Leads

    by Ayaz Nanji  | Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more …

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Lessons from the Mavericks

for negosentro
  • selfie

    Marketers’ Biggest Challenges With Social Influencers

    by Ayaz Nanji  | Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. The report was based on data from a survey of 37 B2C marketers who use brand advocates as part of their strategy as well as 74 social media …

    Read more...
  • best leads

    Research Reveals which B2B Content Types Deliver Best Leads

    by Ayaz Nanji  | Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more …

    Read more...

Video Pick

partnership - muzaic

Jerry Kane: You haven’t seen anything yet. This talk was given at a local TEDx event, produced independently of the TED Conferences. It’s hard to believe social media having any larger impact on society than it already has, yet that’s exactly what Jerry thinks. In his talk, he explores the evolution of social media and gives us glimpses of things to come.

Strategy

alchemy
  • hispanic market

    Hot! How to Effectively Market to the Growing US Hispanic Market

    by Jonathan Deesing  | The US Hispanic population is the fastest-growing ethnic segment in the country, with an expected growth of 167% between 2010 and 2050. If you haven’t begun doubling your efforts to reach Hispanic customers through online marketing, now is the time to start. And, just as when targeting any niche market, you should follow some …

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  • marketing_revenue

    How Marketing Can Contribute to Revenue Generation [Infographic]

    by Glenn Gow  | Do you look at Marketing as a cost center or as a revenue center? If you said “cost center,” you’re missing out on a big opportunity. Don’t feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business. Revenue? How could Marketing actually …

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Business Travel & Leisure

partnership - ffa
  • 150727153802-naadam--1-exlarge-169

    Google Street View invades Mongolia’s famed Naadam Festival

    By Nila Sweeney, for CNN | After going underwater, climbing mountains and riding atop trains, Google Street View this month chalked up another achievement. Its first festival. Not just any festival, but Naadam — rugged Mongolia’s annual display of horsemanship, marksmanship and muscle. And CNN got to tag along for the ride. Held each summer …

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  • crypt hotel1

    Not for the Faint-hearted, Crypt Hotel Opens

    By Maureen O’Hare, CNN | Here’s one for the bucket list, although for some it might be too close to the bucket for comfort. A hotel in Maine is lifting the shroud on a ghastly new attraction: a crypt room whose last occupant was a Catholic priest whose earthly remains lay there for more than 100 …

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Money | Success

by courageasia
  • filipino-money-habits

    6 Worst Spending Habits of Filipinos

    Here are the worst spending habits of Filipinos that you should be aware of: Feast with Friends Filipino’s cultural predisposition to get along with others puts them in a situation where they: spend for co-workers snack or lunch as a treat because it is their birthday or payday, obligatory celebration held for relatives and neighbors …

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  • credit cards

    4 Easy Steps to Pay Off Your Credit Card Debts

    By Joel Barretto, CFPⓇ | via Negosentro.com | So you finally realized that you have overextended yourself and your debts are out of control.  If you don’t do something soon, chances are you will be in debt for the rest of your life.  So what now? It’s time for debt rehabilitation! Just like alcoholism, gambling or drug …

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  • 150723-Smartphone-With-Error-Message-lg

    3 Common Mistakes Mobile App Marketers Make, and How to Fix Them

    by Alon Even  | The idea behind an app is just the beginning of a long, sometimes smooth, often difficult path on an app’s journey to success or failure. Rest assured that quite a few mobile app marketing and development mistakes have been made along the way of any app’s journey—from how the app maker designs the …

    Read more...

Retailing Tips & Trends

by pra
  • marcha-LGBT

    LGBT Consumers: What Marketers Need to Know

    by Ayaz Nanji  | The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services. The report was based on data from the Simmons National Consumer Study, a continuously fielded survey of approximately 25,000 adults in the United States. Some …

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  • 150727-customer-feedback-during-new-product-process-lg

    How Successful Companies Engage Customers During the New-Product Development Process

    by Mark Chinn  | The marketer’s perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers daily in social and digital channels. Accordingly, we no longer talk at customers; we talk with them. This new normal is changing not just how companies …

    Read more...
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