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This Week’s Features

by powermax
  • inline-3-Marketing-Takeaways-From-Dollar-Shave-Club

    3 Marketing Takeaways from Dollar Shave Club’s 10-year old Campaign

    by Richard Levick | Ten years ago, Dollar Shave Club wouldn’t have stood a chance against the titans who control the men’s razor market. With only about $1 million in seed funding and five full-time employees, the tiny e-commerce start-up can’t afford celebrity endorsers like Roger Federer; it can’t buy television advertising during high-profile sporting events; and …

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  • students

    Stopping Out and Starting Up: A Message to Entrepreneurial College Students

    by Matt Ehrlichman, Founder and CEO, Porch | For university students across the country, now is an exciting time where they are either graduating or watching their peers move on to complete their degrees. But for some students, that day may have already been put off as they delay shaking hands with the dean and instead …

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  • Fast-Money-Loans

    5 Smart Strategies To Make Sure Your Loan Is Trusted

    by Kash Martinez | Your finances are tight and you have arrived at the point wherein taking out a loan is almost essential to your needs. Whether you have a family too large for your home or your car has finally given its last exhaust rattle, you need to approach a provider of loans in …

    Read more...
  • shaving_guy-one_dollar_shave

    Viral Shaving Video Guy Now Has a Firm Worth $615 Million

    by Bill Murphy Jr. | This story starts with a funny but low-budget YouTube video, starring and produced by a digital marketing guy who spent his off-hours taking comedy classes. It ends (for now anyway) with more than half a billion dollars. Maybe you remember the video, “Our Blades are F**** Great,” which went viral …

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  • social_icons_6_on_mobile_smartphone

    Jumping on a Social Media Trend? Learn The Rules First!

    by Olsy Sorokina | It can be very tempting for marketers to try to join trending discussion on social media, especially if the trend happens in your industry. You can’t hide the envy when you hear about the number of pageviews on a related Buzzfeed trend-jacking article; your email and RSS feeds are already flooded …

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  • content_marketing-1

    6 Companies That Are Content Marketing’s Rock Stars

    by John Rampton | Educating others through content has a profound emotional effect on readers. And in the business world–where trust is currency–brands can harness their content as a powerful sales force. This is exactly what’s pushed more companies to let their guard down and start educating and engaging readers through the power of content …

    Read more...

Lessons from the Mavericks

for negosentro
  • inline-3-Marketing-Takeaways-From-Dollar-Shave-Club

    3 Marketing Takeaways from Dollar Shave Club’s 10-year old Campaign

    by Richard Levick | Ten years ago, Dollar Shave Club wouldn’t have stood a chance against the titans who control the men’s razor market. With only about $1 million in seed funding and five full-time employees, the tiny e-commerce start-up can’t afford celebrity endorsers like Roger Federer; it can’t buy television advertising during high-profile sporting events; and …

    Read more...
  • Happy teenagers

    5 Trends That Will Change How You Use Social Media in 2015 and Beyond

    by Ryan Holmes, CEO of Hootsuite | This post was originally published on Fortune. Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’sforecast to rise to nearly 25% within five years. But half of marketers interviewed …

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Video Pick

partnership - muzaic

Julian Treasure: How to speak so that people want to listen. Have you ever felt like you’re talking, but nobody is listening? Here’s Julian Treasure to help you fix that. As the sound expert demonstrates some useful vocal exercises and shares tips on how to speak with empathy, he offers his vision for a sonorous world of listening and understanding.

Strategy

alchemy
  • content_marketing-1

    6 Companies That Are Content Marketing’s Rock Stars

    by John Rampton | Educating others through content has a profound emotional effect on readers. And in the business world–where trust is currency–brands can harness their content as a powerful sales force. This is exactly what’s pushed more companies to let their guard down and start educating and engaging readers through the power of content …

    Read more...
  • word-of-mouth-retro-640x400

    6 Reasons Why Some Videos Go Viral

    by James Archer | The basic elements of highly successful online videos are really just fundamental principles of human interaction, and you can apply to nearly any form of communication (especially marketing). While there’s no way to guarantee that anything will “go viral,” studying and applying those basic elements can significantly increase the impact, engagement, …

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Business Travel & Leisure

partnership - ffa
  • Tourist-with-iPhone-

    The Travel Paradigm Shift: From Social to Mobile

    By Frederic Gonzalo | Do you have a trip or special holiday planned for 2013? The process of choosing a vacation or booking a business trip isn’t what it used to be. Thanks to the explosion of social media and the rising use of mobile devices worldwide, travel today is a very different experience for …

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  • netflix image

    Netflix to be Available in Marriott Hotel Rooms

    by Chelsea Dulaney, via WSJ | You can strike your hotel room from the dwindling list of places you can’t stream Netflix. The online streaming service unveiled a partnership with Marriott Hotels on Wednesday to bring its TV shows and movies to the chain’s more than 300 hotels in the U.S., effectively ending any chance that …

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Money | Success

by courageasia
  • Fast-Money-Loans

    5 Smart Strategies To Make Sure Your Loan Is Trusted

    by Kash Martinez | Your finances are tight and you have arrived at the point wherein taking out a loan is almost essential to your needs. Whether you have a family too large for your home or your car has finally given its last exhaust rattle, you need to approach a provider of loans in …

    Read more...
  • shaving_guy-one_dollar_shave

    Viral Shaving Video Guy Now Has a Firm Worth $615 Million

    by Bill Murphy Jr. | This story starts with a funny but low-budget YouTube video, starring and produced by a digital marketing guy who spent his off-hours taking comedy classes. It ends (for now anyway) with more than half a billion dollars. Maybe you remember the video, “Our Blades are F**** Great,” which went viral …

    Read more...
  • affiliate-marketing

    Affiliate Marketing: 6 Myths You Need To Know

    Starting solid revenue from affiliate marketing business needs thorough research. There are many kinds of affiliate online programs that can be confusing for beginners. Knowing these myths in affiliate business can help you make intelligent planning for your business: Myth # 1: Affiliate marketing is quick to set up and super easy to do. Fact: …

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Retailing Tips & Trends

by pra
  • ramadan

    Ramadan Money: 4 Ways Small Retailers Can Tap Into The $100 Billion Industry

    by Zoe Henry | An increasing number of consumer brands are using the month-long Muslim holiday of Ramadan as a business opportunity. Here’s how smaller brands can artfully follow suit. For your summer closet, how about Wide-legged Zimmerman pants? An Oscar de la Renta caftan? A linen-burlap maxi dress with golden cuffs? If these items sound niche or ad …

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  • ScreenShot2014-01-01at4.50.38PM_crop_north

    Do you Snapchat? Here are 3 Reasons you should!

    by Ryan Holmes | Back in 2013, a little-known social network called Snapchat (dismissed by many as a ‘sexting’ tool for teens) turned down a $3 billion buyout offer from social media giant Facebook. When the story of the non-deal surfaced, many tech insiders simply couldn’t fathom how Snapchat’s young founders could have snubbed the offer. Fast forward two years, …

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