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  • content

    How to Construct a Content Machine (Even If You’re Not a Natural-Born Writer)

    by Mandi Ellefson  |  A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer force people to pay attention. Instead, we have to create valuable content that people want. Which means that marketing now means creating content. And you need new content… All. The. Time. And every piece of …

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  • crowd

    Where Is Crowdfunding Headed? [Infographic]

    by Cezar Kolodziej  | via MarketingProfs | Some “$5.1 billion has been raised with crowdfunding so far in 2014,” according to the following infographic by BusinessProfiles. What will the future of crowdfunding look like, though? “Equity crowdfunding” will increase, because the JOBS (Jumpstart Our Business Startups) Act lifted the ban on securities crowfunding for startups. “Companies can now …

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  • mobile1

    A Three-Step Guide to Mobile Messaging

    by Cezar Kolodziej  | What do consumers want? Mobile content! When do they want it? Now! Consumers have made a dramatic shift toward mobile, and it’s time for marketers to start making plans for mobile campaigns as well as permanently adding mobile to their marketing toolkits. Marketers should focus particular attention on mobile messaging, because sending and …

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  • selfie-drone

    A Wearable Drone That Launches Off Your Wrist To Take Your Selfie

    by Greg Kumparak  | “Oh man, this would make a great picture. I wish there was someone else here to take our picture for us so we didn’t have to take a selfie!” Has this ever happened to you? Of course it has. You’re a human being in the 21st century who reads tech blogs. …

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  • FB

    Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting and Offline Sales Tracking

    by Anthony Ha | via Tech Crunch | As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices. The company first acquired Atlas from Microsoft last year, but in recent weeks both The Information and The Wall …

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    Social Video: It’s So 2015

    by Russel Cooke | Behold the carnage of old marketing theories of times past.The arrival of the ever evolving social media landscape has staged a coup on traditional content. Long worded corporate connections are dwindling by the day. Sociable, casual conversation disguised as marketing content meanwhile, reigns as the current king of the social marketing …

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Lessons from the Mavericks

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  • millennials

    Six Tactics for Successfully Marketing to Millennials

    by Dave Hawley  | As Millennials—the generation born in the US between 1980 and 2000—gain greater buying power and increasingly influence commerce, marketers and brand managers are looking for new ways to engage them. Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number, comprising 79 million people, and they …

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  • strategy

    How to Build an Influencer Marketing Strategy

    by Andrew Cravenho  |  Today, consumers are bombarded with messages from marketers about how those marketers’ products or services are better than those of others, and how their offerings will fulfill consumers’ needs and expectations better than the offerings of competitors. As they receive competing marketing messages from different brands, consumers become cynical about which brands to …

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Video Pick

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Strategy

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  • house of cards

    8 Business Strategy Tips From House of Cards

    by Erika Napoletano via American Express OPEN | From never taking “no” for an answer to empowering your team, Frank Underwood doles out valuable lessons for binge-watching entrepreneurs. I have a confession to make: I’ve binge-watched both seasons of House of Cards on Netflix. I can’t help myself. I dim the lights, curl up on my couch …

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    5 Strategic Thinking Tips for Small Business Owners

    by Pedro Hernandez | Compared to big businesses, it’s easy to think that you’re at a disadvantage when it comes to strategic planning. Big corporations can pour huge amounts of money, technology and personnel into formulating plans to profit from the shifting dynamics of a marketplace. It’s a pricey crystal ball that, let’s face it, doesn’t …

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Business Travel & Leisure

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  • Tokyo Park Hyatt

    8 Best Hotel Gyms in the World

    via Executive Travel Magazine | We’re not just talking about spa resorts. Urban, business-minded hotels are rocking the fitness market. “Gone are the days of a couple of old treadmills in the basement,” says Jason Friedman, general manager at The Siam, one of central Bangkok’s newest boutique properties. “We know that the size and quality of …

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  • Qantas pilot captain Richard de Crespigny waves from the Qantas Airbus A380 jet, dubbed

    Qantas Puts World’s Largest Plane on Longest Route

    by David Koenig, AP Airlines Writer | Associated Press | FORT WORTH, Texas (AP) — Qantas is putting the world’s biggest passenger plane on the world’s longest airline route. A Qantas Airbus A380 touched down Monday at Dallas-Fort Worth International Airport about 15 hours after leaving Sydney, Australia, on the 8,578-mile journey. The double-deck, four-engine jet was greeted …

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Money | Success

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  • shark_tank

    What Sharks Can Teach Startups to be Successful

    by Ivan Serrano | Entrepreneurial is no the only required trait for being a successful self-starter and start up founder. Going into business for yourself requires a multitude of life skills and business smarts that extend well beyond that of the average business-man or woman. The success rate for entrepreneurs is abysmally low, standing at …

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  • speed dating

    3 Ways Dating is Harder for Entrepreneurs

    by Geoff Williams | Maintaining a relationship can be hard when you’re a business owner, but starting a new one can be even harder. See what obstacles lie in the path of successful dating. Have you ever felt like trying to date someone while running a business is next to impossible—like trying to diffuse a …

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  • entrep

    50 Best Websites for Entrepreneurs

    by Drew Hendricks | For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money. There are many websites out there that can help entrepreneurs grow a bigger, better business – but there are many more time-suck websites. How can you tell the difference? By …

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Retailing Tips & Trends

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  • mobilemarket

    Retailers See Growing Impact of Mobile on Consumer Behavior

    by Ivan Serrano | Today the world stands connected through almost 10 billion connected devices and over 1.5 billion people subscribed to a social network. Over 1.5 billion of the 10 billion connected devices in the world are represented by smartphones, whose owners can be connected practically anytime and anywhere. The marketing world has in …

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  • retailers

    Retailers Not Giving Up the Battle Over Credit-Card Swipe Fees

    by Catherine Clifford | via Entrepreneur | The retail industry and credit-card issuers have been locked in a fight over swipe fees for years, and while a settlement was approved in December to end the legal battle, the retail industry has stood back up and vowed to keep fighting. The National Retail Federation (NRF) formally filed an appeal with …

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