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This Week’s Features

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    4 Noteworthy Pinterest Boards Every B2B Company Should Have

    by Shauna Ward | Pinterest is a powerful social media platform that B2B companies often overlook, but it shouldn’t be that way! As the social media landscape becomes progressively more visual, people are sharing image-based content like never before. B2Bs can take advantage of Pinterest’s virtual bulletin boards by easily showcasing visual content such as …

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    Best Practices for Social Listening on Twitter

    by Shauna Ward | So you’ve got the basics of Twitter down pat. You follow influential marketers and industry leaders. You tweet links to your new blog posts and white papers. You and Larry (that’s the name of the Twitter bird—who knew?) are pretty much best friends. Now that you’ve established yourself on Twitter, what …

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    The 5 R’s of Social Media Engagement

    by Molly Hoffmeister | via Pardot.com | We’ve talked a lot recently about the buyer’s journey and how to engage with your buyer throughout, and one of the simplest, most cost-effective ways to do this is via social media. But, as with any marketing initiative, taking the wrong approach to social media marketing can do more harm than good. …

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    6 Easy Ways to Alienate Your Social Media Followers

    by Jenna Hanington | via Pardot.com | It’s easy to get so caught up in gaining social media followers that you forget you can actuallylose them. Social media is a fickle beast, especially for businesses — one wrong move on a single one of your social channels and you might see those hard-earned follower numbers start to plummet. …

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    How to Create a Perfect Content Campaign

    by Jenna Hanington | You know you need content. And we know you know, so you can breathe a sigh of relief — we’re not here to hammer that into your head any more than it’s already been hammered. When it comes to content creation, marketers are really starting to get it. It’s content execution, …

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    9 SEO Experts on the Future of Marketing

    by Matt Wesson | via Pardot.com | It’s been an eventful week for search engine optimization. With Google now encrypting keyword data, marketing professionals are being forced to adapt their SEO strategies — and quickly. We thought this would be the perfect time to share some recent research from salesforce.com, who interviewed nine of the biggest …

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Lessons from the Mavericks

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    These 4 Unknown Geeks Practically Rule the Tech World

    via WhoIsHostingThis? | We’ve all heard of tech giants Mark Zuckerberg (Facebook), Jeff Bezos (Amazon), and Elon Musk (Paypal, SpaceX, Tesla Motors). They seem to be at the forefront of all cutting edge software, their names and faces on every technology news article. While it might seem like these big names are running the show …

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    Richard Branson on Increasing Employee Engagement

    shared from Entrepreneur | Entrepreneur Richard Branson regularly shares his business experience and advice with readers. Ask him a question and your query might be the inspiration for a future column. Q: After a decade of military service, I am familiar with the importance of intangibles like morale and personal growth. In fact, I am developing a …

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Video Pick

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Strategy

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    What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

    by Lauren Covello  | via MarketingProfs | Some 60% of B2C marketers plan to increase their content marketing budget this year according to a study by the Content Marketing Institute and MarketingProfs. But it’s not enough to just create content anymore; success lies in creating content that engages your audience and motivates them to spread the word. …

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    Customer Service via Facebook: Benchmarks and Trends

    by Ayaz Nanji | via MarketingProfs | Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers. However, 87% of the brands examined in 2Q14 had their Walls closed to comments, up 2% from 1Q14, indicating that many companies still remain …

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Business Travel & Leisure

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    Mauritius: A Paradise of Fine Beaches, Great Hotels and More!

    by Zoe Shenton | via Daily Mirror | Pull over! Pull over! I cried to the driver – who quite fancied himself as the next Lewis Hamilton – when a magical full moon, reflecting on the Indian Ocean, appeared from behind the tree-lined coast. Yet another unforgettable view. But look beyond the cliches about awe-inspiring …

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  • Corsica

    Cruise Bargains for Sailing Around the Med

    by Marjorie Yue | Fred Olsen has just launched a new ‘Warmer Cruising’ programme for departures between October and March offering great value trips. Canny cruisers who are quick off the mark can reel in some great bargains just now and enjoy a late summer sailing round the Med. Or it’s the perfect time to snap up …

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Money | Success

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  • Investoren-Legende Buffett will nicht in Rente gehen

    Warren Buffett Donates $2.8 Billion to Charities

    by Jonathan Stempel via REUTERS | Warren Buffett this week donated $2.8 billion of Berkshire Hathaway Inc stock to five charities, as part of the billionaire’s plan to give away nearly all of his wealth. Buffett donated about 21.73 million Class “B” shares of Berkshire on Monday, a regulatory filing shows. About 16.6 million shares, …

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    6 Things I Wish Somebody Had Told Me When I Started My Small Business

    by Leslie Barber | via Entrepreneur | I co-founded my business NutraBella, Inc. in 2005 after hearing my pregnant friends complain about their horse-pill sized pre-natal vitamins. We dreamed of giving women better vitamin options with Bellybar. Fast forward to today where I spend my days on the QuickBooks team working to make small business …

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    Do You Know Where All Your Sales Are Coming From?

    by Kurt Anagnostopoulos  | via MarketingProfs | To understand the impact that digital marketing has made on our lives, imagine purchasing anything today without it. No Internet to do online research or shopping. No smartphones to text friends or scan bar codes and QR codes in the store for more information and competitive pricing. No tablets to …

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