by Rick Gueli
If marketing ROI is measured by the number of qualified leads generated per dollar spent, then making sure your email marketing campaign reaches its intended audience is of paramount importance to success. However, its not enough just to identify and reach potential customers. Your email campaign must be focused on converting as many qualified leads as possible. To be successful requires your message not only be clear and concise, but that it has a purpose and initiative that spurs customers to action. With this in mind, well review 5 quick tips to get the maximum ROI from your email marketing campaigns and how littlegreenplane can provide the guidance needed to make sure your campaigns are successful.
1. Test Images
Weve all heard the saying that a picture is worth a thousand words. Well, its never been more true than in email marketing. Its important to note that some servers disable images automatically. The situation is only made worse by the fact that most emails have images side-by-side with text. Make sure your images are clearly visible and when they arent, make sure they dont skew the text.
2. Test Links & Icons
Part of any successful email campaign depends upon the ability to have the emails links and icons functioning properly. After all, you dont want your customers clicking on an icon or link and getting an error message! Make sure to test these links and icons as part of your pre-plan email checklist.
3. How is the Email Being Received?
Theres simply no way to test images, links and icons if you arent testing how different email services receive your email. As such, its essential that you set up some free email accounts. Set up email addresses with Yahoo, Google, AOL, and Hotmail. Send your email message to each of these addresses but be sure not to play around with any of the default settings. The purpose of this exercise is to see what your email looks like under similar conditions.
4. Incentivize Customers to Purchase.
As important as it is to ensure you email message is well received, its equally important that you focus on your message. Does your email campaign address your customers needs and concerns? Does it speak to them in a way that will incentivize them to purchase? For instance, discounts and rewards are excellent programs for customers, but they only work if they incentivize customers to act.
5. Call to Action: Ensure Customer Buy in!
Its one thing to incentivize your customers with discounts and rewards, but to be able to get customers to act is an art form in itself. Are you aware of how to push customers forward and finally get them to act? Do you know the subtle techniques, and not so subtle techniques, of ensuring customers move forward? Most importantly, do you know how and when to adopt these techniques? If youre unsure of how to use these techniques, dont despair. At littlegreenplane, we have the insight you need to make this decision and the follow through capabilities to see your ideas mature.
An argument can easily be made that email marketing is the most cost-effective method of turning potential customers into paying ones. However, the difference between business won or lost is measured by how well you deliver your email and how well its message is structured. At littlegreenplane, we focus on that message by ensuring your email encompasses these five tips and more.
Email marketing can be a very effective way to attract visitors to your site, however there are some fundamental mistakes that can easily be avoided with some research. Check out [Littlegreenplane] (link: http://www.littlegreenplane.com/) for more free tips and advice on email marketing.