Blogging is one of the most convenient and easy ways to advertise. Many businesses even small ones seek professional bloggers as a marketing strategy. And if you’re a blogger, why would you help them? Here are some benefits of blogging for small businesses:
BOOST SEARCH ENGINE OPTIMIZATION
Consistent blogging adds fresh content to your website. You must give your audience something to get them hooked at, and to keep them coming back. And one way is to regularly update your content by blogging. Also, search engines such as Google loves fresh content because by blogging continuously, you provide the search engines new content to index. Another point is hitting the right keywords. Plugging in the right keywords will increase your visibility on search engine results page. Blogs also serve as a link magnet or bait because it draws highly desired inbound links that will improve search engine rankings.
LET’S YOU HAVE A CHANCE TO INCREASE YOUR CREDIBILITY
Blogging not only helps small businesses, it also helps you personally. One, it enables you to voice out your ideas by writing as if you are addressing the audience personally. Two, you can offer your expertise to the world. By providing content that helps the audience to solve their problems and concerns, you increase your credibility thus attracting more people to turn to you for advice and services.
OFFERS A CHANCE IN BUILDING COMMUNITY
Blogging creates community through: interacting with the audience, audience sharing, and serving as a resource. One, although blogging is a one-way communication where you basically advertise a business, you can interact with customers through the comment section. Two, those who wants to criticize or approve your opinion can share their ideas and concerns with you, thus helping you to be a better blogger. And lastly, if you have a very valuable idea, your credibility as a fresh source of ideas and facts will increase.
GRAB OPPORTUNITIES TO ATTRACT AND MAINTAIN A POOL OF CUSTOMERS
Since you can entertain customer’s feedbacks through the comments section, they will be attracted to visit and look for your new blogs again and again. A blogger who responds positively to feedbacks and can give a witty response gives the visitors a reason to share your blog and go back to your page again and again
GREAT STEPPING STONE TO BE AN INDUSTRY LEADER AND TO BE UPDATED
When you can provide valuable information through your blogs, you can gain the trust of your audience and they will continue searching your site for their queries. Also when you research for something to blog about, you have the opportunity to stay in tune and be always updated in your chosen field of expertise.