by Cindy Del Rio, Negosentro.com |
While gift certificates are most popular during the holiday season, they are still being used year round by companies who want to gain more visibility for their products and brand. However, a lot of smaller retailers seem to be lagging behind in that department and struggle when trying to sell their own. In this article, we’re going to give you four easy tips any regular business, big or small, can use to boost their sales of gift certificates.
Be Everywhere and Be Consistent
A gift certificate campaign cannot be successful if you don’t push aggressively. For this, your gift card offers have to be everywhere, may it be your business cards, access cards, loyalty cards or membership cards. You also have to be consistent with your information and make sure that it is the same across all your promo material. This means placing posters and table tents with your gift card offers everywhere you can in your store. You could work with a company that will help you create your message and gift cards, or do them on your own using a gift certificate template.
Have Gift Cards for Everyone
Since gift cards tend to be given as, well, gifts, you have to understand that everybody has a different budget and may not always be able to afford a $50+ gift card. In some cases, they might only be able to spend 10 or 20 dollars for a gift. It also depends on whom the gift is destined for and the occasion. This is why you should have multiple price points for your cards to make them more accessible and give buyers more options.
The corporate gift niche is huge and one that you should exploit heavily if you’re trying to increase your gift card sales. Gift cards are the perfect cookie cutter gift and no one in their right mind would turn one down. Plus, they’re extremely easy for companies to buy and give out to employees. Companies are one of the biggest buyers of gift certificates at the moment and you would be crazy not to take advantage of it. Try to target businesses that would be interested in your kind of products and services. For instance, if you’re a hardware store, then you could always target garages or contractors. This is a great way to gain more visibility with the right crowd at the same time
You could either offer gift cards as incentives or give them to your clients for making significant purchases. For instance, you could include a $10 gift card with every order of $100 or more. You could also offer gift cards to clients as a bonus for referrals. The great thing about gift cards is that they have strictly retail value, which does not affect your bottom line as much.
If you want to boost your gift card sales, you have to be consistent and make your offer visible. You should also create cards at different price points to make them more accessible. Also, target the corporate sector and consider offering them as bonuses or incentives for bringing in more clients.