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4 Types of Entrepreneurs: Which One Are You?

by Marissa Brassfield | shared from PayScale |

Most entrepreneurs have a unique way of thinking, which is what makes them self-making go-getters in the first place. However, there are categories of entrepreneurs that most can fit into. It may not seem important to know exactly where you fit in with the business world, but being able to identify where your strengths lie can help you navigate your new venture.

A new book called Entrepreneurial DNA by Joe Abraham points out four different types of entrepreneurs and what makes them successful. “His methodology measures an entrepreneur’s fit or DNA in each of four quadrants — Builder, Opportunist, Specialist, and Innovator (BOSI),” writes Martin Zwilling for Entrepreneur.

The Builders are the business-minded entrepreneurs who are always a few steps ahead of everyone else. “They are often described as driven, focused, cold, ruthless, and calculating,” Zwilling writes.

An Opportunist is the one who makes the right move at exactly the right time. This entrepreneur is more interested in making money in a small amount of time, not unlike flipping a house or jumping on an IPO.

The Specialist entrepreneur is the one that knows a lot about a specific industry. This person is likely to stay in said industry for many years, but will sometimes find it difficult to stand out against competitors.

The Innovator is the entrepreneur that gets his or her hands dirty. This is the person who is physically working on a new product — whether it’s as a scientist, chef, engineer or a creative. “The challenge with an Innovator is to focus as hard on the business realities as the product possibilities,” says Zwilling.

What type of entrepreneur do you fit under?

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About the book:

Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths [Buy it on Amazon here]

For centuries entrepreneurs have been placed in one box. In fact, the common mindset has been, “If it worked for one entrepreneur, it will work for every entrepreneur. After all, entrepreneurs are all the same.”

But, are all entrepreneurs really the same? Sure, we can intuitively deduce that not everyone is a “Richard Branson” or a “Donald Trump”, and not everyone innovates like the late Steve Jobs, but is there more to it than meets the eye?

Entrepreneurial DNA proves there are massive implications to how each individual is wired as an entrepreneur. It shatters the archaic notion that one-size-fits-all and allows each reader to discover their unique DNA. The book then delivers strategy across critical areas of business – customized to your DNA:

  1. Finding, vetting and leading people who compliment your strengths and weaknesses
  2. Where people with your DNA source their capital the easiest
  3. The dramatic difference between the marketing plans for each DNA (and how frustrating it can be when implementing the wrong one)
  4. Which business models will work for you – and which ones won’t

Other topics customized to your DNA include insight on:

  • Networking and alliances
  • Vendor selection
  • Leadership development
  • Exit strategy

In a marketplace full of books and gurus promoting one-size-fits-all nonsense, Entrepreneurial DNA gives you strategy and insight that will work specifically for you.

“This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before.”

–BRIAN TRACY, author of The Psychology of Selling

“Stop trying to fit the mold of some successful entrepreneur you’ve seen and start tapping your own DNA–this book will show you how.

–JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine

“This book is the ultimate roadmap to building a thriving business and life as an entrepreneur. Joe Abraham’s ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success.”

–IVAN MISNER, New York Times bestselling author of The 29% Solution and founder of BNI and Referral Institute

“Joe is the next-generation version of Michael Gerber.”

–ERIC PLANTENBERG, founder and CEO, Freedom Personal Development

“Are you interested in knowing your strengths and weaknesses as an entrepreneur and the strategies that work best for your particular DNA? If so, read this insightful and helpful book.”

–RAFAEL PASTOR, Chairman of the Board and CEO, Vistage International

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Related Video:

Types of Entrepreneurs


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