Is Email marketing dead? Do people still care about the things that your business sends through Email?
Here’s the list of email marketing statistics that can help you plan your online marketing strategies:
- 73% of marketers agree that email marketing is core to their business.
- 60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014.
- 20% of marketers say that their business’ primary revenue source is directly linked to email operations.
- 43% of businesses have email teams of 2-3 people.
- 74% of marketers believe email produces or will produce ROI in the future.
- 72% of US online adults send or receive personal emails via smartphone at least weekly.
- One-third of marketers say their subscribers read emails on mobile devices at least 50% of the time.
Lyris Annual Email Optimizer Report
- Companies that uses email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates.
- Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads.
- Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.
Direct Marketing Association
- Email marketing yields an average 4,300% return on investment for businesses in the United States.
McKinsey & Company
- Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)
- Email is nearly 40 times better than Facebook and Twitter at acquiring customers.
- Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/hour.
- For every $1 spent on email marketing, the average return on investment is $44.25.
- 70% of people say they always open emails from their favorite companies.
- 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality.
- In Q1 2014, more email was opened on iPhones (38%) than all desktops combined (34%)
- 64% of decision makers read emails via mobile device